For The First Time On iOS, Renters Can Use Trulia’s Interactive Heat Maps to Pinpoint Rental Prices and Other Local Information
Today Trulia launches its first dedicated iPad rentals application – titled Trulia Rentals-Find Homes and Apartments for Rent – to reach a rapidly growing rentals audience. Trulia’s rental and mobile business is growing quickly. In Q1 the company’s monthly rental visitors were up more than 100 percent year-over-year, with mobile visitors almost tripling year-over-year. And it didn’t stop there: Email leads to agents sent through Trulia also nearly tripled year-over-year in Q1, with the majority coming from mobile devices.
With the universal app optimized for iPad, renters can access Trulia’s widely popular heat maps for rental prices, nearby amenities, schools, crime, commute, and natural disasters to find the perfect place to live while taking advantage of iPad’s stunning visual interface.
With more than one third of Americans renting homes or apartments, Trulia’s iPad rental app keeps users up to date on the hottest rental listings, so they can stay ahead of the game. Other key features include:
For a sneak peak at the future of home search, check out this video:
I couldn’t believe what I was seeing. I came to the Google I/O Conference in 2012 expecting to find old friends, cool technology, and maybe something special. But this was over the top.
I stood inside the large auditorium at the Moscone Center in San Francisco, and as a stunt person hurled himself out of a plane wearing the new Google Glass prototype, I watched it all happen from his perspective via the device’s embedded video camera. The jumper eventually landed on the roof and came into the venue with an entire group of stuntmen. As Jason Gilbert of Huffington Post put it, it was one “of the most insane things I’ve ever seen at a tech demo.”
The decision to reserve my spot as an “explorer” – becoming one of the first 2,000 people to get Google Glass – was an easy one.
One year later, I couldn’t contain my excitement as I finally laid my hands on the prototype. I chose the slate gray color thinking it was low key, which now seems comical since Glass seems to bring a reaction out of almost everyone. There’s nothing low key about wearing a piece of cutting-edge technology that’s so rare.
It was lighter than I expected and included some cool accessories like darkened lenses that can be attached when it’s sunny out. I spent the first few days getting acquainted with the user experience, walking around the neighborhood to get a feel for how Glass provides information.
Jeff demos Trulia for Glass for NBC News
After spending three weeks with the device, I can say this technology is in its early days, but there’s no denying it has the potential to be an incredibly powerful platform. And because real estate shopping is such an inherently mobile experience, it’s perfect for a Trulia app.
Google has done a really nice job with the Glass Mirror API, and as a result, I was able to build Trulia for Glass in about a week.
What makes the technology incredibly powerful is that it allows users to either continue what they are doing or engage with new information being provided to them. For example, Glass notifies me when I receive a message, but nothing appears or impedes my vision. The idea is to provide just enough fresh information that is personalized for me and relevant to my location.
It’s a very different experience than having your head buried in your phone while the world passes by.
Looking at a listing on Trulia for Glass while sitting in the park
With that in mind, I’ve added features to Trulia for Glass that help people learn more about homes that should interest them, when it’s convenient. Specifically, with Trulia for Glass, you can:
The Trulia team is continuing to tweak and improve Trulia for Glass, and we hope that sometime soon it will be available for Google Glass wearers to download. Watch for future updates, and feel free to ask for a demo if you see me wearing it around town.0 comments
Trulia to Acquire Market Leader, Combining Trulia’s Massive Consumer Audience with the Leading Comprehensive SaaS Solution for the Real Estate Industry
We are very excited to announce that Trulia has entered into a definitive agreement to acquire Market Leader, Inc. (NASDAQ: LEDR, “Market Leader”), a provider of Software as a Service (SaaS)-based software that helps agents generate, manage, engage and market to their contacts and provides enterprise tools for franchisors and brokerages to route leads, evaluate lead efficacy, manage agent performance, and track consumer trends. This transformative deal aims to deliver unprecedented functionality and create more value for franchisors, brokerages, agents and consumers.
The combined company will have approximately 46,000 premium subscribers, more than any other online real estate marketplace. The transaction will result in a combined platform that creates value for the entire real estate market, from consumers to brokerages, agents and franchisors, and will create the most comprehensive end-to-end solution across multiple technology platforms in the real estate industry today.
Benefits for Franchisors and Brokerages:
Benefits for Real Estate Agents:
Benefits for Consumers:
We are very excited about the enhanced value this transaction will bring to all of our customers and partners, helping them capture more upside as the housing market recovers. Together, we will help brokerages and franchisors harness the power of technology to reach consumers and enhance the productivity of their agents by offering them the most comprehensive end-to-end solution via the web and mobile devices. Our combined product suite also will enable agents to increase their follow-up capabilities, level of engagement with consumers and the return on investment on their leads.
For more details on the deal, click here to read the press release. Please feel free to contact us with any questions you may have. Thank you, as always, for your support.
Cautionary Note Regarding Forward-Looking Statements and Other Matters
This message contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern Trulia’s expectations, strategy, plans or intentions. Trulia’s expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties that could cause actual results to differ materially from those projected, including but not limited to: the risk that Market Leader shareholders may fail to approve the merger agreement; the risk that required governmental approvals for the merger will not be obtained; the risk that Trulia and Market Leader will be unable to consummate the merger on the terms set forth in the merger agreement for any reason; the risk that the businesses will not be integrated successfully; the risk that synergies will not be realized or realized to the extent anticipated; the risk that Trulia following merger will not realize on its financing or operating strategies; the risk that litigation in respect of either company or the merger could arise; and the risk that disruption caused by the merger that make it difficult to maintain certain strategic relationships.
The forward-looking statements contained in this blog post are also subject to other risks and uncertainties, including those more fully described in Trulia’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2012, which was filed with the Securities and Exchange Commission on March 4, 2013 and those that will be discussed in the Registration Statement on Form S-4 to be filed by Trulia with the Securities and Exchange Commission at a future date. The forward-looking statements in this blog post are based on information available to Trulia as of the date hereof, and Trulia disclaims any obligation to update any forward-looking statements, except as required by law.
This blog post is being made in respect of a proposed business combination involving Trulia and Market Leader. In connection with the proposed transaction, Trulia will file with the Securities and Exchange Commission a Registration Statement on Form S-4 that includes the preliminary proxy statement of Market Leader and that will also constitute a prospectus of Trulia. The information in the preliminary proxy statement/prospectus is not complete and may be changed. Trulia may not sell the common stock referenced in the preliminary proxy statement/prospectus until the Registration Statement on Form S-4 filed with the Securities and Exchange Commission becomes effective. The preliminary proxy statement/prospectus and this blog post are not offers to sell Trulia securities and are not soliciting an offer to buy Trulia securities in any state where the offer and sale is not permitted.
The definitive proxy statement/prospectus will be mailed to shareholders of Market Leader . TRULIA AND MARKET LEADER URGE INVESTORS AND SECURITY HOLDERS TO READ THE DEFINITIVE PROXY STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.
Investors and security holders will be able to obtain free copies of the Registration Statement on Form S-4 and definitive proxy statement/prospectus (when available) and other documents filed with the Securities and Exchange Commission by Trulia through the web site maintained by the Securities and Exchange Commission at www.sec.gov. Free copies of the Registration Statement on Form S-4 and definitive proxy statement/prospectus (when available) and other documents filed with the Securities and Exchange Commission can also be obtained on Trulia’s website at www.trulia.com.
Trulia, Market Leader and their respective directors, executive officers and certain other members of management and employees may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. Information regarding these persons who may, under the rules of the Securities and Exchange Commission, be considered participants in the solicitation of Market Leader shareholders in connection with the proposed transaction will be set forth in the proxy statement/prospectus described above when it is filed with the Securities and Exchange Commission. Additional information regarding Trulia’s executive officers and directors is included in Trulia’s definitive proxy statement, which was filed with the Securities and Exchange Commission on April 26, 2013, and amended on April 29, 2013, and additional information regarding Market Leader’s executive officers and directors is included in Market Leader’s definitive proxy statement, which was filed with the Securities and Exchange Commission on April 15, 2013. You can obtain free copies of these documents from Trulia or Market Leader using the contact information above.0 comments
Here at Trulia, we not only provide our users with the inside scoop on buying and selling, but we’re also committed to those looking for a place to rent. That’s why we’re excited to share Shavon’s story.
Moving for the first time is exciting, but it can also stir up anxiety about not being able to find the right place in the right neighborhood — especially if you’re looking to rent in New York and the surrounding areas. Shavon needed help and turned to Trulia (and one other real estate app) to find her first apartment. Eventually, though, she just stuck with Trulia.
“After using Trulia’s mobile app and website, I just felt it was more accurate and more accessible than the other options out there.”
“It was tough because I was looking at places in New Jersey, Brooklyn, and Manhattan. What made it easy, though, was contacting brokers and landlords through Trulia because I always got a response back, and I was able to actually see places that met my criteria.”
At Trulia, we understand renters have different needs, and it’s not enough to just check your computer occasionally for new rental listings — speed is crucial. Shavon took advantage of our dedicated rental app features, which notify rental searchers of new properties as soon as they become available.
“I liked how I could basically highlight my favorite apartments and get notifications on what’s available in my price range. The quality of the pictures was very helpful too because the images were really clear, and I was able to envision myself living in the apartment.”
Shavon also found our inside scoop map features – like crime stats, school boundaries, commute times and nearby amenties — on our website and iPad to be über helpful. “When I was looking in Jersey, I looked at the crime rates and thought that was pretty cool because it was really up to date.”
With Trulia’s help, the day finally came when Shavon found the perfect apartment in Brooklyn, and she’s moving out on her own for the first time in the beginning of February.
“The search was a headache until I identified a leasing agent on Trulia. The Trulia app made the search less stressful too because I could see pictures of the places available. Now I’m excited to decorate. That’s the fun part!”
We’re so proud of Shavon for finding a place of her own to call home, and we hope she finds the perfect decorations for her new apartment.
If Trulia has helped you find your place, we want to hear your story. Email us at MyTruliaSuccess@trulia.com, and we’ll set up time to chat so we can feature your story on our blog and newsletter.0 comments
The housing recovery is well underway in the U.S. In December, the Commerce Department announced new home sales were up 15.3% year-over-year, while housing construction starts were up almost 21.6% year-over-year. And just yesterday, the FHFA released some additional good news: for the 12 months ending in November, U.S. home prices increased a total of 5.6 %. All of this is a positive sign for the ongoing housing recovery, and it will eventually have a ripple effect throughout much of the economy.
At Trulia, momentum has been strong as the macroeconomic environment continues to improve. Homebuilders are finding opportunities to grow their businesses by reaching Trulia’s large, transaction-ready audience of approximately 25 million unique visitors per month. And during 2012, more than 40 new national and regional homebuilders joined Trulia’s marketing services platform as a result. Additionally, each of the top 10 U.S. homebuilders increased its advertising spend on Trulia during the same time period.
Targeted ads from Trendmaker Homes on a search results page
Targeted ads from Trendmaker Homes on a property display page
Trulia was in New York last week and shared an update on its business and touched on the changing real estate market on popular programs such as CNBC ”Squawk on the Street” and “Countdown to the Closing Bell” on Fox Business.0 comments
When we first launched our iPhone app in September 2008, we were excited to give consumers a new way to find homes to buy or rent while on the go. And throughout the years, we made many updates, incorporated new features, and expanded our mobile suite. We’ve gone from one iPhone app–simply dedicated to finding a home–to six different iOS apps for renters, agents, iPad owners, and two more strictly devoted to our mortgage tools. Today, we’re excited to announce that our original iPhone app has received a major overhaul.
Trulia Real Estate — Homes for Sale & Apartments for Rent was updated with our users in mind. We conducted in-person user research, then studied our other apps to identify the features that consumers engaged with most. From there, we incorporated the best of the best for a more intuitive, user friendly, beautiful iOS app.
The navigation has been completely updated with a Facebook-style menu that includes quick links to popular areas like homes for sale, homes for rent, open houses, my saves, and more.
The new features include:
✔ Color-coded markers to easily distinguish the newest properties on the market: Black represents new, unviewed homes, while a grey marker denotes that users have already seen a property.
✔ School and amenity markers—which were previously only visible on property pages—are displayed right on the map results page, giving users more inside scoop upfront. This new feature can be utilized in both satellite and hybrid view.✔ Updated property pages which allow users to get the inside scoop on median prices and school ratings for any city. You can download the new iPhone app here: http://www.trulia.com/mobile/iphone/. User feedback is so important to us, so please let us know what you think of the app by emailing email@example.com. 0 comments
Each year has a critical place in Trulia’s history, and 2012 is no exception. But since Trulia began giving consumers the inside scoop on real estate in September of 2005, it’s hard to argue there was ever a bigger year for the company in terms of milestones, growth, and product innovation.
Trulia became a publicly traded company on the New York Stock Exchange listed as TRLA on September 20, 2012, at 9:38 a.m. EST. The day was the culmination of years of passionate work and dedication from everyone in the company, but it also served as the beginning of a new chapter for Trulia. Our mission of helping people find the right place to live continues to be the primary focus as our technology, audience, and brand grow. Below is an overview of other highlights from 2012.
The year of mobile at Trulia: As real estate becomes an increasingly mobile business, Trulia established itself as a leader in mobile products during 2012. In the last 12 months alone, Trulia expanded from 7 to 14 mobile apps across multiple platforms including iOS, Android, Kindle Fire, and Windows 8 for desktop and tablets. Additionally, the company created valuable partnerships and was honored to have apps featured by Apple, Google, Microsoft, and Amazon for major product announcements. For a look at what we launched this year, check out our blog post here.
First Mobile Advertising Platform for Agents: To reach a rapidly growing group of mobile users, Trulia launched Trulia Mobile Ads, the first mobile advertising platform designed specifically to help real estate agents connect with transaction-ready mobile consumers, while they’re on the go.
Trulia Mobile Check-ins: The Trulia for Agents mobile app allows real estate professionals to demonstrate local expertise by checking in to properties they visit and sharing listings they’ve seen on their Trulia profile.
Trulia Commute Maps: With the launch of commute maps, Trulia makes it possible to visualize driving and public transit times. Adding to Trulia’s existing school and crime maps - which offer the inside scoop on neighborhoods via school district and crime data – commute maps give Trulia users a better understanding of travel times to work or anywhere important, via car or public transit with a simple, visual format.
Trulia Makes a Big Move in the Rentals Space: Trulia and PRIMEDIA, which owns the popular Apartment Guide, entered into a significant new agreement making Apartment Guide’s collection of information and listings the exclusive multi-family apartment inventory on Trulia. The partnership also creates the Trulia-PRIMEDIA Network, allowing advertisers to reach more than 32 million unique monthly visitors across Web and mobile platforms
Largest database of real estate User Generated Content (UGC) on the Web: Trulia’s database of UGC is growing at a rapid rate. In the third quarter of 2012, the company added 842,000 new pieces of UGC, bringing the total to six million cumulative contributions—an astounding one new piece of UGC every 10 seconds. To provide some context for the speed of our recent growth, when Trulia first started the UGC database in 2007, it took more than two years to accumulate the number of pieces of content generated in Q3 of 2012 alone.
Accomplishing Great Things
SF Business Times’ 40 under 40 List: Trulia CEO, Pete Flint, was named to the 40 under 40 list in the San Francisco Business Times. As the company continues to grow, Pete’s leadership style and commitment to employees, customers, and investors continues to be recognized.
Trulia Named a Top Work Place in Denver: Trulia was named one of the top places to work in Denver, by The Denver Post.
Trulia Named One of SF Bay Area’s Best Places to Work: Trulia was named one of the Bay Area’s 2012 Best Places to Work by the San Francisco and Silicon Valley Business Times.
Paul Levine and Sha Hwang Speak at White House: Trulia’s COO, Paul Levine, spoke at the White House “Safety Datapalooza,” sharing how Trulia provides the inside scoop on what it’s like to live in cities and neighborhoods across the country, leveraging open government data. Sha, a Design Technologist at Trulia, recapped the Data Visualization Workshop for Journalists and spoke about the fields of data visualization and data journalism.
Fast Company’s Innovation By Design Awards: Trulia Local was honored as a finalist in the Fast Company 2012 Innovation Awards By Design for the Interactive Design category, alongside companies like Microsoft and Ford. The nomination garnered a write up in Fast Company and an invitation to the prestigious awards event in New York.
All of us here at Trulia are looking forward to the new year and will be sure to keep you posted along the way!0 comments
2012 brought us oodles and oodles of celebrity real estate news and tidbits. From salacious to snooze-worthy, if it was happening in celebrity real estate, you could read about it on Trulia Luxe Living.
This year in celebrity real estate wasn’t positive for everyone. Some stars were actually losing money on their big ticket real estate items. Let’s take a look at some of the losers:
The longtime Hollywood lovebirds aren’t loving the $5 million-dollar price cut they had to make on their Bali-style Malibu mansion. For many years, Goldie and Kurt put their Malibu beach house on the summer rental market with an asking price of $95,000 per month. In the summer of 2011, the longtime duo not only lowered their monthly asking price to $80,000 per month, they also placed the beachfront property on the open market with an asking price of $14,749,000. Two scorching summers and many months passed and no buyer stepped up to the plate. It’s still lingering on the market.
Matthew Perry has been trying to “unfriend” this home for the better part of a year. After hitting the market in October 2011, Perry took it off the market and then relisted the home for $5,295,000 – a price reduction of $400,000. It’s still waiting for a buyer to come in and make an offer.
The usually fabulous Kimora Lee Simmons, faced a not-so-fabulous situation when it came time to unload her relatively modest Beverly Hills estate for $4,650,000. The Style Network star of her own reality show, “Kimora: Life in the Fab Lane” purchased the “country home” around the height of the market in 2007 and is now taking a dose of a different kind of reality – that of a down real estate economy. Like many sellers in today’s struggling market, Kimora sold at a loss and was forced to slash 21 percent of her original $5.9 million buying price.
In 2008, Ryan had her Bel Air home listed for an optimistic $19,500,000. With no buyers at that price, the asking fell to $14,200,000 and was eventually converted to a $40,000-a-month lease. Ms. Ryan tried her luck again in the real estate game in April 2012 by listing her 6 bedroom, 7 bathroom, 6,877 square foot home for a new, improved and much lower asking price of $11,400,000. It eventually sold for $11,000,000.
Maybe Hogan doesn’t know best after all, at least when it comes to real estate. Former Wrestlemania super-star, Hulk Hogan (real name: Terry Bollea) sold his 17,145 square foot Tudor-style mansion in Bellaire, FL for $6.2 million. The property has been on and off the market since 2006 and was originally listed for $25 million, then discounted to $9.24 million in July 2011.
Lauren purchased the home for a very star-like sum of $2,360,000 in early 2008. Her neighbors weren’t big fans of Conrad or the caravans of tour buses that rolled by the home on a regular basis, so Lauren fled for a another residence higher in the hills (naturally), and rented the home out for a while, before putting it on the market for $2.25M. It eventually sold for $2M and Conrad lost almost $400,000 on the deal.
Reese Witherspoon is trying to let go of her Tennessee-style Ojai, CA estate. She listed it with a bang, asking for a cool $10 million. Within weeks, Witherspoon lowered the price to a more realistic asking price of $8.9M. It’s still awaiting a buyer.
Since we’re not all doom and gloom over here, there’s one beacon of hope in the celebrity real estate game this year:
The married duo sold the Malibu beach home that they purchased from Brad Pitt for $12M in December 2011. They sold the home in June 2012 for $13M to cosmetics entrepreneur Victoria Jackson. That’s a nice profit after less than a year of ownership. Oh, and they also sold their other monster estate to Ryan Seacrest for $37M. Not too shabby, ladies.0 comments
Trulia and PRIMEDIA, which owns the popular Apartment Guide, have entered into a significant new agreement that accelerates Trulia’s ongoing moves into the rental category. Since launching Trulia rentals in 2010, the company has focused on this important segment, growing both listings and audience. In the last year alone, monthly rentals visits have increased 130%.
Today’s deal is significant for renters that are visiting Trulia properties. PRIMEDIA is a leader in premium, multi-family inventory, and this deal will make 20,000 apartment communities – approximately 5 million units – newly available to Trulia users.
At the same time, property managers are gaining access to Trulia’s large consumer audience, and will be able to reach approximately 32 million unique visitors with the newly formed Trulia-PRIMEDIA Network.
Trulia has already built top rated rental apps on both Android and iOS. The popular apps feature renter-specific features, such as push notifications and have been downloaded 1 million times in the last year. The new listings are available on the Web and through Trulia’s rental apps today.0 comments
Earlier this month, Trulia Local was honored as a finalist in the Fast Company 2012 Innovation Awards By Design, for the Interactive Design category. The prestigious nomination garnered a write up in Fast Company and an invitation to the prestigious awards event in New York on October 16th.
Being recognized alongside companies such as Microsoft and Ford was a significant development for Trulia and highlights the important work the Trulia Local team has been doing to improve and expand the user experience for visitors to Trulia. Ultimately, Trulia is working to bring neighborhoods to life with data and make it easier for consumers to determine the best place to live.
In addition to providing insights on local real estate markets, Trulia Local visually blends together geodata and user-generated content to give people the local scoop on where they live. Key features include: