Trulia Real Estate Blog

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Trulia Launches First-Of-Its-Kind iPhone App for Real Estate Agents

Iphone App for AgentsToday we’re very excited to announce the newest addition to Trulia’s lineup of mobile applications, the Trulia for Agents iPhone app.  Trulia for Agents is the first national mobile application designed specifically for the residential Real Estate Industry.  The free app integrates mobile, social and location-based technologies to help agents meet new clients, showcase their local expertise and access their business from anywhere.

The Trulia for Agents app lets agents broadcast their local expertise with listing check ins.  Agents can check in to the listings they tour and display check ins on their Trulia.com profile so that prospective clients can contact them for more details and get the first-hand inside scoop on properties.  The agents who check in to the most listings will rise to the top of their local leaderboard.

iphoneleadsTrulia for Agents also pushes immediate lead notifications to the iPhone, helping agents respond quickly to consumer inquiries.  Agents can also access all of their leads, store their client list and add new contacts while hosting an open house.

Also included in the app is a quick property lookup that lets agents find nearby listings and instantly share homes that fit clients’ needs.  They can also share other neighborhood details including open home times, driving directions, nearby restaurants, grocery stores and more.

Real estate agents with iPhones can download the Trulia for Agents app in for free the iTunes store beginning today.

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Trulia’s 2011 List of Stars Stuck In a Housing Struggle

For celebrities, you’d think real estate would be nothing but a breeze. From decorating and designing their massive estates to renovating and expanding their compounds, it’s hard to envision difficult times for celebs and their real estate.

Although it may not be the first thing that comes to mind, stars stuck in real estate struggles definitely do exist. A handful have suffered what millions of American’s are battling across the U.S.: foreclosure.  In recent years, celebs such as Toni Braxton, Nicolas Cage, Latoya Jackson and most recently Chris Tucker, have all gone through a foreclosure crisis and have lost millions.

For some rich and famous looking to either escape a foreclosure crisis, seek a change of scenery, or just rotate their property lineup, selling a million dollar home in this economy has proved to be quite the challenge. We have identified a list of 10 stars whose homes have been desperate for a new owner- some for over a year or more. Anyone interested in rescuing these infamous estates? See below for a real estate round up of celebs who just couldn’t sell in 2011.

1. Hulk HoganFirst Hit the Market: 5 years and 6 months ago – June 2006  (below)

hulkhoganfinal3Current Price: $8,871,527

Located: Belleair, FL

Bedrooms: 5

Bathrooms: 8 full, 3 partial

Size: 17,145 sq ft

See more images and property details for this home!

See more homes for sale in Belleair, FL

2. Ryan Stiles | First Hit the Market: 1 year and 8 months ago – April 2010 (below)

ryanstilesfinal1Current Price: $3,499,000

Located: Encino, CA

Bedrooms: 5

Bathrooms: 6 full, 1 partial

Size: 7,361 sq ft

See more images and property details for this home!

See more homes for sale in Encino, CA

3. Anjelica Huston | First Hit the Market: 1 year and 3 months ago – October 2010 (below)

anjelicafinal2Current Price: $14M

Located: Venice, CA

Bedrooms: 3

Bathrooms: 3 full, 1 partial

Size: 13,796 sq ft

See more images and property details for this home!

See more homes for sale in Venice, CA

4. Jesse Metcalfe | First Hit the Market: 11 months ago – Early February 2011 (below)

jessefinal1Current Price: $2.2M

Located: Beverly Hills, CA

Bedrooms: 3

Bathrooms: 3 full, 1 partial

Size: 2,000 sq ft

See more images and property details for this home!

See more homes for sale in Beverly Hills, CA

5. Christina Aguilera | First Hit the Market: 10 months ago – Early March 2011 (below)

christinaaguilerafinal1Current Price: $13.5M

Located: Beverly Hills, CA

Bedrooms: 6

Bathrooms: 9

Size: 10,000 sq ft

See more images and property details for this home!

See more homes for sale in Beverly Hills, CA

6. Dennis Quaid | First Hit the Market: 10 months ago – March 2011 (below)

dennisquaidfinalCurrent Price: $10M

Located: Pacific Palisades, CA

Bedrooms: 8

Bathrooms: 9 full, 1 partial

Size: 8,400 sq ft

See more images and property details for this home!

See more homes for sale in Pacific Palisades, CA

7. Mary J. Blige | First Hit the Market: 10 months ago – March 2011 (below)

maryjfinalCurrent Price: $12,500,000

Located: Saddle River, NJ

Bedrooms: 8

Bathrooms: 8 full, 3 partial

Size: 18,250 sq ft

See more images and property details for this home!

See more homes for sale in Saddle River, NJ

8. Kelsey and Camille Grammer | First Hit the Market: 10 months ago – March 2011 (below)

grammerfinalCurrent Price: $7.3M

Located: Avon, CO

Bedrooms: 6

Bathrooms: 7 full, 1 partial

Size: 8,500 sq ft

See more images and property details for this home!

See more homes for sale in Avon, CO

9. Whoopi Goldberg | First Hit the Market: 9 months ago – April 2011 (below)

whoopigoldbergfinalCurrent Price: $1.9M

Located: Marlboro, VT

Bedrooms: 6

Bathrooms: 4 full, 2 partial

Size: 6,100 sq ft

See more images and property details for this home!

See more homes for sale in Marlboro, VT

10. Leona Lewis | First Hit the Market: 7 months ago – Early June 2011 (below)

leonalewisfinalCurrent Price: $2.5M

Located: Los Angeles, CA

Bedrooms: 4

Bathrooms: 4 full, 1 partial

Size: 3,946 sq ft

See more images and property details for this home!

See more homes for sale in Los Angeles, CA

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Trulia’s Top 10 Cities and Homes for Extreme Bargain Shoppers

If you’ve been watching TLC’s “Extreme Couponing,” then you know that it is very possible to buy a thousand dollars worth of groceries and household supplies for mere pennies with coupons. In the most extreme of cases, the store could be handing the buyer cash on their way out! It’s crazy to watch these men and women go home with carts and carts full of merchandise for such great deals…almost makes you wish you could use coupons when you buy real estate.

Well, guess what – in some cities, sellers have cut their list price so much that you’re practically getting a discount on top of a discount. For example, you can get a 40% discount on a $50K house in Detroit, MI, lower the cost to a bargain bin price of $30K.

In the spirit of holiday shopping and bargaining, we’ve  identified 10 U.S. cities in 2011 that are home to the biggest price slashers based on the average discounts (as a percentage) made on non-foreclosure homes listed for sale on Trulia. From there, we’ve pulled the homes with the biggest markdowns in that market.  So pay attention, bargain shoppers!

1) Detroit, MI (below)

  • Average Market Discount:  23%
  • # of properties on the market (as of 12/19):  7,782
  • Median Sales Price: $69,000

detroit-1_new1

Click here to see more images and property details for this home!

2) Cleveland, OH (below)

  • Average  Market  Discount:  14%
  • # of properties on the market (as of 12/19):   5,340
  • Median Sales Price: $57,000

cleveland-2_new

Click here to see more images and property details for this home!

3) Baltimore, MD (below)

  • Average  Market  Discount:  11%
  • # of properties on the market (as of 12/19):   5,094
  • Median Sales Price: $115,000

baltimore-3_new

Click here to see more images and property details for this home!

4) Miami, FL (below)

  • Average  Market  Discount:  11%
  • # of properties on the market (as of 12/19): 21,937
  • Median Sales Price: $146,000

Miami, FL

Click here to see more images and property details for this home!

5) Memphis, TN (below)

  • Average  Market  Discount:  10%
  • # of properties on the market (as of 12/19): 4,270
  • Median Sales Price: $82,000

memphis-5_new

Click here to see more images and property details for this home!

6) Milwaukee, WI (below)

  • Average  Market  Discount:  10%
  • # of properties on the market (as of 12/19): 1,244
  • Median Sales Price: $93,000

milwaukee-6_new

Click here to see more images and property details for this home!

7) Atlanta, GA (below)

  • Average  Market  Discount:  10%
  • # of properties on the market (as of 12/19): 8,874
  • Median Sales Price: $173,000

atlanta-7_new

Click here to see more images and property details for this home!

8 )  New Orleans, LA (below)

  • Average  Market  Discount:  10%
  • # of properties on the market (as of 12/19): 2,611
  • Median Sales Price: $140,000

new-orleans-8_new

Click here to see more images and property details for this home!

9) Chicago, IL (below)

  • Average  Market  Discount:  9%
  • # of properties on the market (as of 12/19): 27,308
  • Median Sales Price: $202,000

chicago-9_new

Click here to see more images and property details for this home!

10) Jacksonville, FL (below)

  • Average  Market  Discount:  9%
  • # of properties on the market (as of 12/19): 12,547
  • Median Sales Price: $100,000

jacksonville-10_new

Click here to see more images and property details for this home!

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The Best of our Blogs (Dec 12 – Dec 16 2011)

Despite the wintery season, our blogs have been heating up. We’ve got the scoop on how housing policy is playing out in Presidential politics, things to look out for in the housing recovery, a sneak peak at a celebrity tropical love nest in Hawaii plus a whole bunch more. That should be enough to get you through the weekend. Until next time, happy Friday!

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Pete Flint, CEO
December 1, 2011

CFO and General Counsel Added to Senior Management as Trulia Continues to Experience Rapid Growth

2011 has been a year of tremendous growth for Trulia. We held a steady focus on creating a superior service for consumers and agents, while also aiming to build a strong, experienced management team to ensure that our growth as a company continues into 2012 and beyond.  I am excited today to introduce you to two guys that are going to play crucial roles in our next phase of growth.

First, I’d like to introduce you to our new Chief Financial Officer, Sean Aggarwal. Sean was formerly VP of finance at PayPal and CFO, US category of eBay.  As our new CFO, Sean will oversee the accounting and finance teams across Trulia’s three offices.  Sean brings more than 20 years of investment banking and finance experience, along with a proven track record of scaling finance teams at PayPal, eBay and Amazon.

Next, I’d like to introduce you to Trulia’s new General Counsel, Scott Darling. Scott was formerly VP and General Counsel of Imperva and he has more than 15 years of business and legal experience working within companies such as Microsoft and Danger.

Scott Darling, General Counsel, Trulia

As a company, we have ambitious goals in 2012. I expect Sean and Scott’s impact, experience and insights to immediately help us navigate an exciting path at rapid speed.  We have already seen tremendous impact from the additions of Paul Levine as COO earlier this year and Dr. Jed Kolko as Chief Economist and Head of Analytics . I believe the addition of Sean and Scott have us perfectly positioned for a big year ahead.

Throughout 2011, Trulia has seen explosive growth in mobile. Towards the end of Q1, Trulia expanded its mobile offerings by introducing both iPad and Android apps. During Q3, Trulia released a native app for Android tablets and a dedicated Android “For Rent” app for rentals and in Q4 we released our Kindle Fire app. Mobile traffic now accounts for between 20 and 30% of overall traffic.  I am extremely proud that Trulia has the top-rated real estate mobile apps in their respective app stores and we are committed to delivering an exceptional user experience in all 50 states and innovative tools for consumers.

We have also taken many steps to become the number one source of transaction-ready clients for real estate professionals. We have doubled leads to agents in Q3 compared to the same quarter in 2010 and in Q3 2011, consumers on Trulia were viewing an average of more than 3.1 million homes per day. Three main drivers of the increase in quality leads to agents are the innovative new services such as Instant Leads, the introduction of Social Search and Recommendations and the expansion of Quick Connect to all mobile apps.

Some of the other highlights of 2011 include opening a new office in Denver, moving into a bigger office space in New York City, and the opening of the roof top penthouse at Trulia’s SF office, where Trulians now hold company meetings, meetups, parties and use the great space as an everyday fun and creative collaboration place for our employees. Our quarterly surveys have shown us time and time again that happy employees do great work, and I am happy that we are able to provide great spaces for our employees to thrive!

Want to join a great team changing the face of real estate? We’re hiring in all areas at Trulia in San Francisco, New York and Denver. To check out the open positions, check out our jobs pages: www.trulia.com/jobs

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Trulia Delivers More Rental Options With Apartments.com Listings

trulia_and_apartments_v3
The rentals market is on fire lately, and Trulia is making an exciting improvement to keep up with rental demands.  Whave fullyintegratedApartments.com listings on Trulia and that means 40% more community listings for our consumersAs you know, we recently launched a dedicated “For Rent” app for those with Android mobile phones and while we are making all these great improvements, we’re watching the rentals activity on Trulia skyrocket. Rental visits are up 200% year-over-year and leads for rentals are growing more than 300% in that same timeframe.

Since we love giving you the inside scoop, the partnership with apartments.com allows Trulia users to see bigger, more beautiful photos – and much more of them. User will now see 75% more photos per listing on average. Lastly, users will have access to video tours of apartments.com buildings to let users see the building. Imagine touring your next rental while in front of your computer!


For those of you that are part of the Renter Nation, we got you covered!
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Edina Syndication Decision: Bad for Agents, Bad for Consumers

There are a few facts and figures in Edina’s official statement about removing listings from Trulia that we’d like to clear up.

While Trulia respects Edina’s decision to remove their listings from our site, we don’t believe this decision helps agents working for Edina, sellers who are listing their homes with Edina or buyers searching for homes in the Minnesota, Wisconsin and the North Dakota area.  Here are some of the facts:

  • Edina is costing their agents future business opportunities. By removing listings from Trulia, Edina will shut their agents off from millions of potential buyers searching Trulia each month. Edina agents will receive fewer leads from Trulia once their listings are removed.
  • Trulia does not charge listing agents for leads generated by their listings and by default selects the listing agent to receive a copy of those leads, for free. If a listing agent wants to be the only agent displayed on the lead form, all they need to do is create a free account with Trulia.

More important than how Edina’s decision impacts their agents is how negatively it impacts their clients. By removing listings from the top three sites – Trulia, Realtor and Zillow – Edina has chosen to dramatically decrease Internet exposure for their sellers.  This will result in fewer inquiries about Edina’s listings and more days on the market for the seller.  In the modern real estate market where most buyers start their home search online, brokerages that do not attempt to reach the largest online audience possible are not helping their sellers reach the most buyers possible.  Without broad online exposure, sellers may choose to work with other brokerages who provide complete syndication to leading sites.

Lastly, one of Trulia’s top priorities is to provide highly accurate listing information to consumers. In our recent study on listing data quality, we found that 69% of inaccurate data on major sites comes third-party syndicators.  While Trulia does receive data from these sources, our algorithms select the highest quality source of listing data to display on our site. When available, we always display higher quality listing data sent directly from MLSs or Brokerages, like Edina, instead of poorer quality data from third party syndicators.

Although we think that Edina is making the wrong choice by removing their listings from the top real estate sites, we hope they’ll reconsider the benefits they’re losing as part of this decision. We’ve had brokerages do this before and we’ve seen them come back within a matter of weeks. Feel free to reach out to us if you have questions.

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Like us on Facebook and win a Kindle Fire!

The Kindle Fire is such an impressive piece of tech, that we didn’t even wait until its launch day before getting started on building a sexy new app for it. The Trulia Real Estate HD app is just as impressive, incredibly useful, well reviewed, (did we say sexy?) but what good is all that, if you don’t have a Kindle Fire of your own to use it on?

Well, we’re doing something about that. We’re giving away a brand new Kindle Fire for free to the winner of our Facebook sweepstakes contest!

kindle_2011_ad_520x1001

To enter our Kindle Fire Giveaway contest, all you have to do is go to our Facebook page, like us and tell us your name, email address and birthday, thats it! And make sure you share this contest with your friends, especially that one thats been harping on about the Kindle Fire for ages. (you know the one we’re talking about). The contest begins today, ends on December 1st and we’ll announce the winner on December 5th.

While you’re  on our Facebook page, check out the latest in celebrity real estate sightings, learn about our other contests, gawk at the weird and wonderful from the worlds of real estate and home design, and catch up all on shenanigans that happen behind the scenes here at Trulia.

If you really need further convincing that you want a Kindle Fire, don’t listen to me. Listen to Steven Yarger, our Mobile Product Manager;  ”Kindle Fire brings a tablet to market that marries rich content and industry-leading features with an affordable price point – a combination that is sure to be a hit with consumers. As Amazon continues to focus on delighting its customers, we are focused on doing the same by creating an innovative app that will enthrall our audience searching for homes on their brand new tablet.”

So what are you waiting for, enter now!

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Cristin Zweig, PR Manager
November 14, 2011

Trulia Brings the Heat With A Brand New App for Kindle Fire

We couldn’t be more excited about the launch of one of the most buzzed about new products of the year – the Amazon Kindle Fire. When we first heard about the Kindle Fire, we knew we had to bring Trulia onto the Amazon platform. After weeks of hard work by our talented mobile engineering team, Trulia is excited to announce our new addition – a brand new app for the Kindle Fire called Trulia Real Estate HD.

Trulia’s new tablet app comes alive on the Kindle Fire’s vibrant color touchscreen and extra-wide viewing angle to give users an incredible search experience.

When you launch the Trulia Real Estate HD app on Kindle Fire, you’ll see a bold and beautiful home screen where you can begin your home search. The full-color tablet experience utilizes the entire screen to display helpful search filters and beautiful property photos, making searching for properties easy and efficient.

Here’s the rundown on the Trulia Real Estate HD App’s features:

  • Search Filter: Personalize your search from step one by setting filters and search parameters, guaranteeing that you only sort through properties that fit your needs.
  • Full-Screen Slideshows: Unique to the Kindle Fire, use photos gallery search to view big, beautiful property slideshows on the tablet’s entire screen.
  • Save Your Searches: Save your favorite properties and searches to your MyTrulia account, synced to www.trulia.com and across all of your Trulia devices automatically.
  • More Information Instantly: Contact the listing agent to get more details or schedule a showing; Share good finds with friends and family.
Start your search on the big, bold home screen

Start your search on the big, beautiful home screen

PDP screen

See property details on the fullscreen view

srp_screen_2

See search results in a stunning list view

srp_screen

Filters help you find your best place to live

Trulia Real Estate HD is available now at the Amazon Appstore for Android here

See Trulia’s entire mobile app roster here

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The Best of Our Blogs (11/7-11/2011)

In the whirlwind of the week, you might have missed your chances to catch up on what’s moving and shaking in real estate. Don’t sweat it, because that’s what we’re here for. We’ve distilled the best of what happened all across Trulia’s blogs this week in one cute, bitesized post. Aren’t we nice? Happy Friday!

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