Trulia has released version 2.0 of its popular, free app for real estate agents on both iOS and Android. The Trulia for Agents App is one of the leading mobile apps built specifically for real estate agents, enabling them to convert more leads and better serve existing clients while they’re on-the-go.
Today’s upgrade features an all-new design that puts leads front and center. The new app includes improved navigation and search capabilities, as well as seamless access to helpful real estate news, coaching and tips from Trulia’s Pro Blog.
Agents everywhere love using the Trulia for Agents app. “I get outstanding leads from Trulia,” said Stacey Feltman of Ebby Halliday Realtors. “Trulia’s mobile app is great because it’s easy to use and it helps me manage leads and stay on top of my business no matter where I am. The entire system is the very best out there.”
As real estate agents know, quick responses to new leads greatly increase the chance of converting them into clients. Recent research proves it, indicating that responding to leads within minutes doubles the chance of conversion1. If agents respond to a lead within 5 minutes, they’re 100 times more likely to make contact with that lead than if responding in an hour2.
That’s why the Trulia for Agents App is designed first and foremost to help agents respond to quickly and manage leads from anywhere on their mobile device. As leads come in, alerts are pushed to the agent’s mobile phone, enabling them to respond immediately and make a connection to a new client. The app lets agents search and prioritize leads by centralizing all Trulia leads into one inbox. Each lead is than organized by conversation, providing context and easier access to a history of communication.
Agents can also easily access a list of personal contacts, browse Trulia’s Agent directory and search listings with Trulia’s advanced neighborhood information and map functionality. Agents can use Trulia for Agents to check-in to listings they tour and display these check-ins on their Trulia profile. It’s a great way for agents to demonstrate familiarity with specific properties and expertise in particular areas, creating opportunities to connect with prospective clients.
This summer, Market Leader announced major additions to the company’s Smart Lead Technology including the ability to accept leads from Trulia, Zillow, HouseValues.com, RealEstate.com, JustListed.com and Realtor.com, as well as from major franchise websites. Now, the company is further expanding its Site Stream feature, making leads available from 2 additional sources, including RealtyNow and Active Rain, expanding the utility of Market Leader’s open platform.
In addition, Trulia and Market Leader have been working together to provide additional value to real estate professionals using the combined company’s products. Beginning this week, leads from either the Trulia Local Ads product or Trulia Mobile Ads product, will be captured in Market Leader’s leading customer relationship management (CRM) software with even more data, automatically triggering real-time alerts for the agent.
Market Leader Professional and Business Suite feature Smart Lead Technology, which is designed to help agents generate, engage and manage all of their leads. Site Stream is just one part of Smart Lead Technology, and its enhancements are making it easier for agents to receive all of their Trulia leads in the Market Leader CRM, enabling agents to quickly and intelligently engage and convert more of them into clients.
“It’s easy to increase productivity and income with one system that engages thousands of local leads at once” said Andrew Johnson, REALTOR® from Touchstone Realty in Martinsburg, West Virginia.
With Market Leader, agents have access to sophisticated follow-up tools to manage engagement with leads while they establish a relationship. For example, agents can share relevant content with prospective clients, such as custom listing alerts, based on their unique home search criteria, and send them polished email and print campaigns.
Look for the combined Trulia and Market Leader team in booth 719 in the South Hall at Moscone Center for the REALTORS® Conference and Expo, in San Francisco from November 8- 11. Visitors will have a chance to meet the Altman Brothers and also learn how Trulia and Market Leader branded products and services complement each other.0 comments
This morning Trulia announced it has expanded the Trulia Accelerate program to 16 partners overall, reaching nearly 70,000 agents total. For Trulia, this is an important milestone, while it executes on its strategy to engage partners across the industry and make its products and services available to real estate agents and brokers through important relationships with brokerages and franchises.
Trulia signed a major partner, leading franchisor RE/MAX LLC., when it originally launched the program in July. Since then 15 brokerages from across the country have decided to join the program and grow their businesses. Because Trulia Accelerate is a flexible set of products and resources, the company works with each partner to find the right mix of options that will help them meet their specific business goals.
Trulia Accelerate Program
New Partners: 15
Real Trends 2013 ranking by Volume
|BH&G Gary Greene||
|Century 21 Award||
Top 250 RIS Media
|First Team Real Estate||
|Hunt Real Estate ERA||
|Prudential New Jersey Properties||
|Prudential Preferred Realty – PA||
|RE/MAX DFW Associates||
|Realty ONE Group||
|Realty World Northern California, Inc.||
For example, participating brokers receive free resources including premium branded profiles for their agents on Trulia’s Find An Agent directory. They also have the option to receive an agent training curriculum focused on connecting and converting online leads or valuable marketing and advertising products that help brokers and franchises build their brand with consumers and expand their market share.
Ultimately, Trulia’s business goals are in line with those of their broker partners. Trulia has spent years building a popular consumer product offering and a large consumer audience, with 35 million unique visitors per month reported during the second quarter of 2013.
This valuable audience of home searchers is looking for information on neighborhoods and properties, using leading services such as Trulia Suggests to browse homes or Trulia’s popular map products that visualize commute times, crime statistics and other relevant neighborhood data. And now with Find an Agent, consumers can find useful information about agents and brokers who would be well-suited to help them with their unique real estate needs.
Trulia’s goal is to connect this group of engaged home searchers to real estate agents and brokers. It does this by serving as a technology partner, providing tools that agents and brokers use to win more listings and sell more homes.
To learn more about the benefits of partnering with Trulia, call 1-877-776-9521 or email email@example.com comments
Starting this week, agents with listings on Trulia will receive a new free email report that provides an enhanced level of insight into how their listings are performing. The email allows agents to review their listing marketing performance and make adjustments based on the information. It also provides competitive analysis about other comparable listings, allowing agents to understand which properties have most consumer interest. Using this new information, agents can make decisions to help them increase interest in their listings with strategies such as adjusting property details, changing pricing or increased promotion.
The email is designed to provide important information at-a-glance, and provide insight into how each agent’s listings are stacking up against the competition. Agents will receive data about their most popular listing with views and followers, as well as the average views for all of the agent’s claimed listings. The report includes average views of all local listings and average views of local featured listings, as well as local listings with the most views overall, to get an idea of how the competition is performing.
Listing insight email
When agents click for more details they will be taken to the full listing report, which provides an even deeper level of insight.
In contrast to a Comparable Market Analysis (CMA) used for pricing a listing for sale, Trulia tracks aggregate consumer behaviors on site to surface consumer driven comparables – primarily other homes consumers are looking at in comparison to that agent’s listing.
For example, the true competition might not just be homes near the listing, but homes in other areas that represent different trade-offs in price, location, size, etc.
By looking at the local comparable listings, the agent can view competing listings and get an idea of viewer interest and weekly views. With this added insight the agent can make sure they have the right marketing plan in place.
The full listing report dashboard
If you’re a listing agent, sign up for your free My Trulia account today and start receiving this report. If you have questions or comments, please email our agent team at: firstname.lastname@example.org comments
Today is a very exciting day for Trulia as we welcome Market Leader into the family. Technology is rapidly transforming the real estate industry and we believe that Trulia’s vibrant marketplace combined with Market Leader’s comprehensive suite of technology and marketing solutions is the real estate industry’s leading platform. We can deliver even more value to our customers and partners and help them utilize technology to be more successful.
Together, we will help brokerages and franchisors harness the power of technology to reach consumers and enhance the productivity of their agents by offering them the most comprehensive end-to-end solution via the web and mobile devices.
Benefits for Franchisors and Brokerages:
Benefits for Real Estate Agents:
Benefits for Consumers:
Trulia will operate Market Leader as a wholly owned subsidiary of the company and the combined company will trade on the New York Stock Exchange under the stock ticker TRLA.
To learn more about Market Leader’s comprehensive market and technology platform, please visit www.marketleader.com.
For information about Trulia’s marketing solutions please see www.trulia.com/business/.
Thank you, as always, for your support.0 comments
Bringing experience from LinkedIn, Microsoft, and Intuit, seasoned HR vet to scale Trulia’s hypergrowth and lead long-term development
While Trulia is no longer a scrappy startup, we are still at the early stages of growth as a public company. Elizabeth Brown brings uniquely applicable experience from LinkedIn, Microsoft, and Intuit around building high-performing teams as well as hiring and retaining top talent in competitive high-tech environments, and I am thrilled to welcome her to Trulia as our new Vice President of Human Resources.
Talent is at the core of our success in building the best real estate tools for consumers and professionals. At Trulia, Elizabeth will lead the charge in scaling the company’s growth and success – with a focus on hiring A-players across the company, retaining our strong culture, overseeing leadership development internally, and bolstering our HR investments to support our development as a public company –which will put us in a better position to win the recruiting war for talent.
Previously, Elizabeth spent two years at LinkedIn leading their international human resource team for Global Sales and Operations. In this role, she was at the forefront of their hypergrowth and led the team to deliver 100 percent year-over-year headcount growth and open several international LinkedIn offices. She also served as an industry thought leader on recruitment and leadership development, speaking at several domestic and international conferences including the Social Recruiting Strategies Conference in San Francisco, the Excellence in Talent Management Conference in Barcelona, and the Learning and Leadership Conference in Chicago. She also co-led a session at LinkedIn’s Talent Connect 2012 Europe in London and moderated a panel at the LinkedIn Talent Connect APAC in Sydney. Previously, she held several HR leadership positions at Microsoft Corporation and Intuit. Elizabeth received her bachelor’s degree from the University of California, Berkeley.
Since launching in 2005, Trulia has grown from being a startup with two employees to being a public company with more than 500 employees across three offices in San Francisco, New York City, and Denver. And in May, we announced our plans to acquire Market Leader, a leading provider of Software as a Service (SaaS)-based customer relationship management (CRM) software for the real estate sector in Kirkland, WA. Check out the infographic below to see our growth through the years.0 comments
It’s amazing to consider how much has changed in the last 20 years in the real estate industry. In the 1990’s most real estate search took place on newspapers and magazines.
An enterprising real estate searcher would use the Sunday paper classifieds, a landline telephone, a marker and a paper map to search for interesting properties and reach out to agents accordingly.
In retrospect it was a painful, time consuming process.
Finding a home today is an entirely different experience. Consumers use Trulia on the web and powerful mobile devices to gain insights not just on homes with color photos and stats but also neighborhoods with crime rates, average commutes, and amenities.
And with this engaged, consumer audience, Trulia also provides an ideal platform for real estate professionals to promote themselves and their listings to connect with new clients.
Technology has fundamentally changed the experience of searching for a home, but finding a real estate professional has remained primarily a referral process, with little insight into the actual expertise of the agent that helped sell your Mom’s home, for example.
The new find an agent directory from Trulia is improving the experience of searching for an agent, just as Trulia helped change the way people search for homes.
The agent directory makes it easy to search for and find the right real estate agent with at-a-glance results and the option to filter searches based on relevant experience, local expertise, sales history, and client recommendations as well as see advice they have provided to other people within the Trulia Community.
For example, if you want to find an agent that both speaks French because your husband doesn’t speak much English, and has experience with single family homes in Palo Alto, you can use the property types, language and ZIP code filters to find the right match.
Find an agent filters are at the top of the page
For real estate professionals, the new directory provides agents with a place to easily connect with a large audience of qualified buyers and sellers who are seeking out the guidance of real estate professionals. Agents can differentiate themselves by showcasing their local expertise, demonstrating the number and location of homes sold and listings.
Even agent interactions on Trulia, such as providing advice to consumers in the Trulia Community are also searchable and view able in the new agent directory. In addition, agents can improve their ranking and visibility in the directory through a number of factors, such as responding quickly to leads and posting more sold homes and listings on Trulia.
At Trulia, we use interactive map visualizations to present large amounts of information in an easy-to-understand format. Today, Trulia released interactive map visualizations that bring two distinct new categories of information that help to better inform house hunters.
The first new map is dedicated to rentals. Now, consumers can browse through color-coded neighborhoods and quickly focus their search on neighborhoods that meet their budget.
The second set of maps visualizes historical earthquake and flood data to depict environmental risk at a block-by-block level. Up until now, the risk of these events has traditionally been hard for home buyers, sellers, and renters to find. Now house hunters can use our maps to see flood zones and understand where earthquakes, for example are more common, in order to make informed decisions about where to move.
With today’s launch across Android mobile and web platforms, rental prices and environmental risks join Trulia’s robust suite of interactive visualizations, which already feature home values, crime, school rankings, commute times and local amenities such as banks, gas stations, restaurants and grocery stores.
Details of the New Trulia Map Visualizations
Trulia’s visualizations are accessible on the web by visiting http://www.trulia.com/local. Select a city and then utilize the menu on the left-hand side to see properties, home values, crimes, schools, commute times, amenities, rental rates and environmental risks of floods and earthquakes. On Android mobile, click on the layer icon in the upper right corner and select heat maps from the menu.
Trulia to Acquire Market Leader, Combining Trulia’s Massive Consumer Audience with the Leading Comprehensive SaaS Solution for the Real Estate Industry
We are very excited to announce that Trulia has entered into a definitive agreement to acquire Market Leader, Inc. (NASDAQ: LEDR, “Market Leader”), a provider of Software as a Service (SaaS)-based software that helps agents generate, manage, engage and market to their contacts and provides enterprise tools for franchisors and brokerages to route leads, evaluate lead efficacy, manage agent performance, and track consumer trends. This transformative deal aims to deliver unprecedented functionality and create more value for franchisors, brokerages, agents and consumers.
The combined company will have approximately 46,000 premium subscribers, more than any other online real estate marketplace. The transaction will result in a combined platform that creates value for the entire real estate market, from consumers to brokerages, agents and franchisors, and will create the most comprehensive end-to-end solution across multiple technology platforms in the real estate industry today.
Benefits for Franchisors and Brokerages:
Benefits for Real Estate Agents:
Benefits for Consumers:
We are very excited about the enhanced value this transaction will bring to all of our customers and partners, helping them capture more upside as the housing market recovers. Together, we will help brokerages and franchisors harness the power of technology to reach consumers and enhance the productivity of their agents by offering them the most comprehensive end-to-end solution via the web and mobile devices. Our combined product suite also will enable agents to increase their follow-up capabilities, level of engagement with consumers and the return on investment on their leads.
For more details on the deal, click here to read the press release. Please feel free to contact us with any questions you may have. Thank you, as always, for your support.
Cautionary Note Regarding Forward-Looking Statements and Other Matters
This message contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern Trulia’s expectations, strategy, plans or intentions. Trulia’s expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties that could cause actual results to differ materially from those projected, including but not limited to: the risk that Market Leader shareholders may fail to approve the merger agreement; the risk that required governmental approvals for the merger will not be obtained; the risk that Trulia and Market Leader will be unable to consummate the merger on the terms set forth in the merger agreement for any reason; the risk that the businesses will not be integrated successfully; the risk that synergies will not be realized or realized to the extent anticipated; the risk that Trulia following merger will not realize on its financing or operating strategies; the risk that litigation in respect of either company or the merger could arise; and the risk that disruption caused by the merger that make it difficult to maintain certain strategic relationships.
The forward-looking statements contained in this blog post are also subject to other risks and uncertainties, including those more fully described in Trulia’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2012, which was filed with the Securities and Exchange Commission on March 4, 2013 and those that will be discussed in the Registration Statement on Form S-4 to be filed by Trulia with the Securities and Exchange Commission at a future date. The forward-looking statements in this blog post are based on information available to Trulia as of the date hereof, and Trulia disclaims any obligation to update any forward-looking statements, except as required by law.
This blog post is being made in respect of a proposed business combination involving Trulia and Market Leader. In connection with the proposed transaction, Trulia will file with the Securities and Exchange Commission a Registration Statement on Form S-4 that includes the preliminary proxy statement of Market Leader and that will also constitute a prospectus of Trulia. The information in the preliminary proxy statement/prospectus is not complete and may be changed. Trulia may not sell the common stock referenced in the preliminary proxy statement/prospectus until the Registration Statement on Form S-4 filed with the Securities and Exchange Commission becomes effective. The preliminary proxy statement/prospectus and this blog post are not offers to sell Trulia securities and are not soliciting an offer to buy Trulia securities in any state where the offer and sale is not permitted.
The definitive proxy statement/prospectus will be mailed to shareholders of Market Leader . TRULIA AND MARKET LEADER URGE INVESTORS AND SECURITY HOLDERS TO READ THE DEFINITIVE PROXY STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.
Investors and security holders will be able to obtain free copies of the Registration Statement on Form S-4 and definitive proxy statement/prospectus (when available) and other documents filed with the Securities and Exchange Commission by Trulia through the web site maintained by the Securities and Exchange Commission at www.sec.gov. Free copies of the Registration Statement on Form S-4 and definitive proxy statement/prospectus (when available) and other documents filed with the Securities and Exchange Commission can also be obtained on Trulia’s website at www.trulia.com.
Trulia, Market Leader and their respective directors, executive officers and certain other members of management and employees may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. Information regarding these persons who may, under the rules of the Securities and Exchange Commission, be considered participants in the solicitation of Market Leader shareholders in connection with the proposed transaction will be set forth in the proxy statement/prospectus described above when it is filed with the Securities and Exchange Commission. Additional information regarding Trulia’s executive officers and directors is included in Trulia’s definitive proxy statement, which was filed with the Securities and Exchange Commission on April 26, 2013, and amended on April 29, 2013, and additional information regarding Market Leader’s executive officers and directors is included in Market Leader’s definitive proxy statement, which was filed with the Securities and Exchange Commission on April 15, 2013. You can obtain free copies of these documents from Trulia or Market Leader using the contact information above.0 comments
Today we are excited to announce that Trulia’s top-rated iPad app has received a major overhaul. We listened to feedback from our users and incorporated user behavior data from our updated iPhone app to identify which features users love and interact with the most. Combined with our intuitive, user-friendly design, Trulia has created an even more visual and engaging way for home buyers to search for properties and get the inside scoop on neighborhoods.
The market is heating up, and 75% of people we recently surveyed think that it’s better to buy a home now than a year from now. With that in mind, we’re revamping the iPad experience to give users the tools they need to find their perfect place to live.
Let’s dig into the details on what’s new!
Updated listing pages – The listing pages for each property have been beautifully updated to showcase large HD photos, as well as thumbnails for quick scrolling. Users can also interact with photos in the full screen photo gallery by pinching and zooming to see more or less.
Other new features include:
Navigation menu – The new menu is simplified and streamlined, allowing users to easily search for properties for sale or rent, view their favorite homes, find saved searches, see open houses, and more.
Color-coded map markers – Utilizing colored markers, users can easily distinguish the newest properties for sale: Green represents unviewed homes that have just come on the market, black is used for all other unviewed homes, while a grey marker denotes properties that have already been seen.
Nearby map and local info, including median price and school ratings, displayed directly on the property pages – This information was previously only on the property results map. Now, each individual listing page gives users more of the inside scoop on properties and neighborhoods.
My Saves section - Prior to the update, this feature was split between the results map and search filters. Now, users view their favorite properties and saved searches all in one place that’s easily accessible from the new navigation menu.
You can download the new iPad app here. User feedback is important to us, so let us know what you think of the app by emailing email@example.com.