In the past, Lee has spent time most recently at IMVU and Yahoo! Adding his experience to our organization continues our theme from 2011 of attracting top-notch talent to help us deliver the best user experience to our rapidly expanding consumer and professional audience.

To kick off Lee’s tenure, we’re unveiling Trulia Local – a brand new product that’s designed to help people (whether they are buying a home or renting) answer the burning question that crosses everyone’s mind when they’re looking for a new home: “What’s it like to live here?”

Trulia Local allows users to analyzes and visually displays real estate values, crime, school ratings and local amenities on layered maps. It also visually blends together geodata and user-generated content to give people the local scoop on where they live.

Key features include:

• Real Estate Values: Check out homes that are currently for sale or were recently sold nearby.

• Crime: Avoid crime by identifying the most dangerous blocks in your city with a heat map overlay that aggregates all the reported criminal activity during the past year. Toggle between violent and non-violent crimes to see what was most recently reported.

• Schools: Find out which school district your home is in and screen for schools with the highest parent ratings with an easy-to-use slider filter.

• Neighborhood Amenities: Know where the closest restaurants, grocery stores, banks and gas stations are located and what the locals think.

To get the local scoop on where you live, visit: http://www.trulia.com/local

The Trulia for Agents app lets agents broadcast their local expertise with listing check ins.  Agents can check in to the listings they tour and display check ins on their Trulia.com profile so that prospective clients can contact them for more details and get the first-hand inside scoop on properties.  The agents who check in to the most listings will rise to the top of their local leaderboard.

Trulia for Agents also pushes immediate lead notifications to the iPhone, helping agents respond quickly to consumer inquiries.  Agents can also access all of their leads, store their client list and add new contacts while hosting an open house.

Also included in the app is a quick property lookup that lets agents find nearby listings and instantly share homes that fit clients’ needs.  They can also share other neighborhood details including open home times, driving directions, nearby restaurants, grocery stores and more.

Real estate agents with iPhones can download the Trulia for Agents app in for free the iTunes store beginning today.

We’re also excited to announce custom search. A whopping 73% of respondents in a recent survey said searching within custom map boundaries is the #1 most desired feature. You’ve asked, and we delivered.

By clicking on the custom draw tool in the top right-hand corner of the map, you can pick the area in which you search for homes.

Want to live in a certain neighborhood but want to stay away from a freeway or be close to a park? You can now set those parameters with custom search.

With custom search, we’ve built in two great features. The first is the ability to save that search and revisit it at a later date. We’ve also added in the ability to add an alert for that custom area. When a new home pops up for sale or rent within the parameters you defined, you’ll be the first to know!

So head on over to the new large map and start customizing your searches!

Crime Maps helps people view, explore, compare, interact and comment on crime data across the U.S. – here’s the low-down:

• Crime Maps leverages geodata from multiple partners, including CrimeReports.com, EveryBlock.com and SpotCrime.com, who work with hundreds of police agencies, crime feeds and news outlets to create a curated map of criminal activity in many metropolitan areas.
• Users can view crimes in a specific area, toggle between multiple neighborhoods, and directly compare the crime statistics of two different regions.
• Trulia also enables users to add insights, comments, and advice via Facebook’s Social Comments for additional context and information on top of the geodata.

In the past, simple-to-decipher crime reports haven’t been readily accessible (or easy to read!) and Trulia aims to bring this important crime data to the surface at an important moment – when people are deciding where they should live. The maps are live and currently available in 50 counties, and we have plans to quickly expand nationwide.

Check out your current neighborhood, the one you grew up in, or the one you hope to move into one day. And as always, we adore your feedback so leave it in the comments.

Want to see how everything works? Here’s a video demo that will walk you through on how everything works.

Today Trulia released some exciting news for CENTURY 21 Brokerages across the country:  Trulia and Century 21 Real Estate LLC have entered an agreement to offer Trulia Premium Listings as part of Century 21′s Showcase Advantage listing program.   For a limited time, Century 21 brokerages will receive discounts up to 75% off regular pricing on Trulia Premium Listings.   Using Premium Listings allows brokerages to increase the leads they receive from Truila by more than 500%.   Century 21 brokerages who wish to enroll in the program can get more information by clicking here.

“Trulia is dedicated to making valuable connections between consumers and real estate professionals through our online marketing solutions. It is our goal to become the industry’s number one marketing channel and our partnership with CENTURY 21 Real Estate brings us one step closer to that goal,” said Georg Gerstenfeld, VP of Business Services at Trulia. “We are confident that CENTURY 21 brokerages will benefit from access to Trulia’s audience of buyers and sellers.”

For more information about the Truila and Century 21 partnership, read our official press release here. 

Trulia’s iPad App:

OK, this is really cool.  In addition to finding homes for sale and rent using your GPS, you can see great data about your local area right on the map by turning on our “Layers”.

Key Features of the Trulia iPad App:

• For sale and rental properties with full descriptions and big color photos
• Super easy-to-use full screen interactive map
• Search for your nearby location or any specific city or zip code
• Home price “heat maps” for local pricing trends
• Neighborhood, zip code and county borders
• Local schools, restaurants, grocery stores, banks and more

Trulia’s Android App:

We’ve been hearing from you Android lovers about how badly you want a Trulia Real Estate App and we delivered!  Get all the great stuff you expect from Trulia while you’re on the go.

Key Features of the Trulia Android App:

• For sale and rental properties, big color photos and lots of details
• Search nearby with GPS or enter a specific location
• Save your favorite properties and searches with your Trulia account
• Find open houses near you and add them to your phone’s calendar
• Voice based-search – just say the city, # of beds and baths, and more
• Use QR codes with a built-in scanner access

And, don’t forget, you can also use Trulia on our iPhone App and mobile website.  We love you too!

Thanks for all your great comments, suggestions and support for our mobile products, we really appreciate it. You can send us your thoughts anytime at ‘iphone at trulia dot com’, ‘ipad at trulia dot com’ and ‘android at trulia dot com’.

Last week, we tallied up the votes and named Jessica K. as our winner with 296 votes for her entry:

“My American Dream is to be happy; a nice home with land for my children to explore. I would like to stay at home and raise my children. I can see my husband and I sitting on our front porch, watching our children catch fireflies and knowing they are happy.”

Congrats and a special thanks to everyone who entered the contest!

#myamericandream-healthy kids&hubby, enough $ to take yearly vacation, a nice home w/Large kitchen to enjoy friends, family, wine & Food

Congrats and thank you to everyone who participated! We loved hearing about your American Dreams and hope you all achieve them! Next week, we’ll be announcing the grand prize winner of our “My American Dream” Facebook contest, so stay tuned.

@trulia=>My American dream=>a safe loving home for my grandson to grow up in #Crate&Barrel #giftcards #myamericandream #contest #giveaway

Don’t forget to share your American Dream with us for a chance to win – we’re picking our last Twitter contest winner on Monday!

Here’s how to enter – it’s as easy as 1, 2, 3

• Step 1: Be a registered user of Twitter.com. (If you are not a registered user of Twitter, simply visit https://twitter.com/signup to register for free.)
• Step 2: Follow Sponsor on Twitter at @trulia.
• Step 3: Tweet (1) the hashtag #myamericandream and (2) a brief response to the following question: What is your American dream? Do not include personal information in your answers, including, without limitation, your name, e-mail address, or contact information.

Judging

• Beginning on or about the final day of each Submission Period, a panel of Trulia Judges will evaluate eligible tweets and select one (1) winner for the prior Period based on which tweet is the most apt, original, and interesting.

Winners Announced

• Each potential prize winner will be notified by direct message via Twitter within 48 hours after the then-applicable Period ends. Once the winners have been confirmed, we’ll announce them on our blog www.truliablog.com.

Click here for the full the official rules.

70% of Americans say owning a home is part of their personal American Dream – what’s yours?

• Does it include a suburban home with a white picket fence?
• Is it living in all 50 states before you die?
• Or do you aspire to rent a high-rise loft in a big city?

Trulia invites you to share your personal American Dream with us for a chance to win $50-$250 Crate and Barrel gift cards. From now until the end of February, we’re hosting contests on Twitter and Facebook – here’s how you can enter:

FACEBOOK SHORT ESSAY CONTEST

• Submission Period (Feb 9 – Feb 28, 2011)
  • How to Enter
    • Step 1: Visit Trulia’s Facebook Page at www.facebook.com/trulia
    • Step 2: Click on the Contest application tab
    • Step 3: Complete the online entry form with all required information including a short essay response (50 words or less) to the following question: What’s your American Dream? (the “short essay”)
• Voting Period (Mar 1 – Mar 6, 2011)
  • Other Facebook users will evaluate eligible Short Essays and select the winner based on what they think is the most apt, original and interesting entry.
• Winners Announced (Mar 11, 2011)
  • Winners will be announced on Trulia’s Facebook Page at www.facebook.com/trulia.

*Scroll down for the official rules.*

TWITTER CONTEST

• Submission Period (Feb 9 – Feb 28, 2011)
  • The first Period begins at 10:00 a.m. PT on February 9, 2011 and ends at 10:00 a.m. PT on February 14, 2011.
  • The second Period begins at 10:00 a.m. PT on February 14, 2011 and ends at 10:00 a.m. PT on February 21, 2011.
  • The third Period begins at 10:00 a.m. PT on February 21, 2011 and ends at 10:00 a.m. PT on February 28, 2011.
• How to Enter

• • Step 1: Be a registered user of Twitter.com. (If you are not a registered user of Twitter, simply visit https://twitter.com/signup to register for free.)
  • Step 2: Follow Sponsor on Twitter at @trulia.
  • Step 3: Tweet (1) the hashtag #myamericandream and (2) a brief response to the following question: What is your American dream? Do not include personal information in your answers, including, without limitation, your name, e-mail address, or contact information.
• Judging
  • Beginning on or about the final day of each Submission Period, a panel of Trulia Judges will evaluate eligible tweets and select one (1) winner for the prior Period based on which tweet is the most apt, original, and interesting.
• Winners Announced
  • Each potential prize winner will be notified by direct message via Twitter within 48 hours after the then-applicable Period ends. Once the winners have been confirmed, we’ll announce them on our blog www.truliablog.com.

*Scroll down for the official rules.*

….and now a word from our lawyers….

OFFICIAL RULES

Trulia’s “MY AMERICAN DREAM” SHORT ESSAY CONTEST

OFFICIAL RULES

Important:  Please read these Official Rules before entering this promotion (the “Promotion”).  By participating in the Promotion, you agree to be bound by these Official Rules and represent that you satisfy all of the eligibility requirements below.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS PROMOTION.

1.             Eligibility.  PURCHASE WILL NOT INCREASE ODDS OF WINNING. PROMOTION VOID WHERE PROHIBITED. PROMOTION OPEN ONLY TO RESIDENTS OF THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA WHO ARE AT LEAST 18 YEARS OF AGE (OR THE AGE OF MAJORITY UNDER APPLICABLE LAW).  IF YOU DO NOT MEET ANY OF THESE REQUIREMENTS, OR ANY OTHER ELIGIBILITY REQUIREMENTS IN THESE OFFICIAL RULES, YOU ARE NOT ELIGIBLE TO WIN A PRIZE, AND TRULIA, INC. (“SPONSOR”) RESERVES THE RIGHT NOT TO AWARD PRIZES TO YOU.  To be eligible to win a prize, entries must be completed and received by Sponsor in the manner and format designated below.  Directors, officers and employees of Sponsor and any of their respective parent companies, affiliate companies, subsidiaries, agents, professional advisors, advertising and promotional agencies, and immediate families of each are not eligible to win any prizes.  All applicable federal, state and local laws and regulations apply.

2.             Disclaimer. Sponsor, Facebook, Inc., all participating sponsors and any of their respective parent companies, subsidiaries, affiliates, directors, officers, professional advisors, employees and agencies (collectively, the “Released Parties”) will not be responsible for: (a) any late, lost, misrouted, garbled or distorted or damaged transmissions or entries; (b) telephone, electronic, hardware, software, network, Internet, or other computer- or communications-related malfunctions or failures; (c) any Promotion disruptions, injuries, losses or damages caused by events beyond the control of Sponsor or by non-authorized human intervention; or (d) any printing or typographical errors in any materials associated with the Promotion.

3. Promotion Period: The Promotion period is from 10:00 a.m. (all times Pacific Time) on February 9, 2011 to 11:59 p.m. on February 28, 2011 (the “Promotion Period”).  All entries must be received during the Promotion Period and meet the other requirements in these Official Rules to be eligible to potentially win a prize.

4. Prizes: One (1) winner will receive a $250 gift card to Crate and Barrel.  Approximate retail value of prize: $250.

5. Odds; Taxes; Etc. Odds of winning a prize depend on the number and quality of eligible entries received.  ALL FEDERAL, STATE AND LOCAL TAXES ASSOCIATED WITH THE RECEIPT OR USE OF ANY PRIZES ARE THE SOLE RESPONSIBILITY OF THE WINNER. The prize will be awarded. The prize may, in Sponsor’s sole discretion, be forfeited and awarded to an alternate winner if the prize is returned as undeliverable or otherwise not claimed within seven (7) days after delivery of notification, or, alternatively, if three (3) attempts to contact winner by e-mail with the prize notification are not successful.  Prizes are not transferable.  No substitutions or exchanges (including for cash) of any prizes will be permitted, except that Sponsor reserves the right to substitute a prize of equal or greater value for any prize.  Limit one winner per household or address.  All prizes are awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND, express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

6.             Identity of Entrant. In the event of a dispute about the identity of the entrant, entries made online will be declared made by the authorized account holder of the e-mail address submitted at time of entry.  An authorized account holder is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.  The potential winner may be required to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry.

7. How to Enter:  To enter, you must:

• Step 1: Visit Trulia’s Facebook Page at www.facebook.com/trulia;
• Step 2: Click on the Contest application tab; and
• Step 3: Complete the online entry form with all required information including a short response (50 words or less) to the following question: What is your American Dream? (the “Short Essay”)

Limit one (1) entry per person. If any entrant is found to have used multiple or different Facebook accounts, or other applicable accounts to submit more than one Short Essay, such entrant and his/her answers will be disqualified. All entries must be in English.  All requested information must be provided for your entry to be valid.  Entries become the exclusive property of Sponsor and will not be acknowledged or returned.  All entrants and entries are subject to verification by Sponsor.

8. Promotion Rules: Short Essays will be judged by other Facebook users as follows:

Beginning on or about March 1, 2011 and ending March 6, 2011, the other Facebook users will evaluate eligible Short Essays and select the winner by voting as explained on the Promotion voting pages and based on the following judging criteria: the most apt, original, and interesting Short Essay.

In the unlikely event of a tie, the winning Short Essay will be determined by “a panel of qualified Sponsor employee judges pursuant to the highest score in the following category: the most original Short Essay. Sponsor reserves the right, in its sole and absolute discretion, to disqualify any entries that are inappropriate for any reason, including, without limitation, entries that contain, depict, describe, mention, or refer to illegal, profane, sexually explicitly, hateful, defamatory, discriminatory, or otherwise offensive or inappropriate material or are otherwise not appropriate for or consistent with Sponsor’s brand image. The potential prize winner will be notified by e-mail on or about March 7 2011.  To claim the prize, the potential winner must follow the instructions contained in his/her notification, including by taking any winner verification steps required by Sponsor.

9.             No Facebook Endorsement. This Promotion is in no way sponsored, endorsed or administered by, or associated with Facebook, Inc. You understand that by using and interacting with www.facebook.com, you are subject to the terms, conditions, and policies that govern the use of www.facebook.com.  You should therefore review the applicable terms and policies for www.facebook.com, including privacy and data gathering practices, before using or interacting with Facebook.

10.          Sponsor’s License to Entries. You grant to Sponsor, and its successors, assigns, licensees, representatives, and agents, a perpetual, irrevocable, royalty-free, non-exclusive, worldwide right and license to publish, reproduce, display, perform, distribute, adapt, edit, modify, translate, create derivative works based upon, and otherwise use and sublicense your Short Essay, or any portion thereof, in any manner, form, media or technology now known or later developed for any commercial or non-commercial purpose.  You agree to take, at Sponsor’s expense, any further action (including, without limitation, execution of affidavits and other documents) reasonably requested by Sponsor to effect, perfect or confirm Sponsor’s rights as set forth above in this paragraph.

11.          Representation and Warranty. You hereby represent and warrant that (a) you are eligible to enter the Promotion; (b) your Short Essay is original to you and that you are the owner of all right, title and interest in and to your Short Essay and have the right to grant the rights granted herein or, alternatively, you have obtained all necessary rights and permissions to use and submit your Short Essay in connection with the Promotion and to provide all the rights specified in these Official Rules; and (c) you have the unconditional right to submit your Short Essay to Sponsor pursuant to these Official Rules, and your Short Essay and the use thereof as contemplated herein does not and will not violate, misappropriate, or infringe upon any law or regulation or the rights of any third party, including, without limitation, any copyright, trademark, patent, or any rights of publicity or privacy, or any other intellectual property or proprietary rights.

12.          General Release.  By entering the Promotion, you release Sponsor and all Released Parties from any liability whatsoever, and waive any and all causes of action, related to any claims, costs, injuries, losses, or damages of any kind arising out of or in connection with the Promotion or delivery, misdelivery, acceptance, possession, use of or inability to use any prize (including, without limitation, claims, costs, injuries, losses and damages related to personal injuries, death, damage to or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light, whether intentional or unintentional), whether under a theory of contract, tort (including negligence), warranty or other theory.

13.          Use of Winner’s Name, Likeness, etc. Except where prohibited by law, entry into the Promotion constitutes permission to use each winner’s name, Facebook name, hometown, likeness and/or prize information, without limitation, in connection with the Promotion and for any other advertising, marketing, or promotional purpose(s) without further permission or compensation.  As a condition of being awarded any prize, except where prohibited by law, each winner may (in Sponsor’s sole discretion) be required to execute a consent to the use of such winner’s name, Facebook name, hometown, likeness and/or prize information, without limitation, in connection with the Promotion and for any other advertising, marketing, or promotional purpose(s) without further permission or compensation.

14.          Affidavit & Release. As a condition of being awarded any prize, each winner may (in Sponsor’s sole discretion) be required to execute and deliver to Sponsor a signed affidavit of eligibility and acceptance of these Official Rules and release of liability, and any other legal, regulatory, or tax-related documents required by Sponsor in its sole discretion.

15.          Winner List; Rules Request. For a copy of the winner list, send a stamped, self-addressed, business-size envelope after March 1, 2011 and before March 1, 2012 to Sponsor at the address listed below, Attn: “My American Dream” Short Essay Contest Winner List. To obtain a copy of these rules, visit http://www.truliablog.com/2011/02/09/american-dream-contest or send a stamped, self-addressed business-size envelope to Sponsor at the address listed below, Attn: “My American Dream” Short Essay Contest Rules Request.  Residents of VT may omit return postage.

16.          Intellectual Property Notice. TRULIA is a trademark of Trulia, Inc.  The Promotion and all accompanying materials are copyright © 2011 by Trulia, Inc.

17.          Miscellaneous. The Promotion and these Official Rules will be governed, construed and interpreted under the laws of the state of California, U.S.A.  Entrants agree to be bound by these Official Rules and by the decisions of Sponsor, which are final and binding in all respects.  Sponsor reserves the right to change these Official Rules at any time, in its sole discretion, and to suspend or cancel the Promotion or any entrant’s participation in the Promotion should viruses, bugs, unauthorized human intervention or other causes beyond Sponsor’s control affect the administration, security or proper play of the Promotion, or Sponsor otherwise becomes (as determined in its sole discretion) incapable of running the Promotion as planned.  Notwithstanding the foregoing, Sponsor reserves the right to amend, modify, or cancel the Promotion at any time without notice.  Entrants who violate these Official Rules, violate any law, rule or regulation in connection with participation in the Promotion, tamper with the operation of the Promotion or engage in any conduct that is detrimental or unfair to Sponsor, the Promotion or any other entrant (in each case as determined in Sponsor’s sole discretion) are subject to disqualification from entry in the Promotion.  Sponsor reserves the right to lock out persons whose eligibility is in question or who have been disqualified or are otherwise ineligible to enter the Promotion.  Any provision of these Official Rules deemed unenforceable will be enforced to the extent permissible, and the remainder of these Official Rules will remain in effect.  If you have any questions about these Official Rules or the Promotion, please send written questions to the address listed below, Attn: “My American Dream” Short Essay Contest Questions.

18.          Sponsor: Trulia, Inc., 116 New Montgomery Street, Suite 300, San Francisco, CA 94105.

Trulia’s “MY AMERICAN DREAM” $50 GIFT CARD PROMOTION

OFFICIAL RULES

Important:  Please read these Official Rules before entering this promotion (the “Promotion”).  By participating in the Promotion, you agree to be bound by these Official Rules and represent that you satisfy all of the eligibility requirements below.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS PROMOTION.

1.             Eligibility.  PURCHASE WILL NOT INCREASE ODDS OF WINNING. PROMOTION VOID WHERE PROHIBITED. PROMOTION OPEN ONLY TO RESIDENTS OF THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA WHO ARE AT LEAST 18 YEARS OF AGE (OR THE AGE OF MAJORITY UNDER APPLICABLE LAW).  IF YOU DO NOT MEET ANY OF THESE REQUIREMENTS, OR ANY OTHER ELIGIBILITY REQUIREMENTS IN THESE OFFICIAL RULES, YOU ARE NOT ELIGIBLE TO WIN A PRIZE, AND TRULIA, INC. (“SPONSOR”) RESERVES THE RIGHT NOT TO AWARD PRIZES TO YOU.  To be eligible to win a prize, entries must be completed and received by Sponsor in the manner and format designated below.  Directors, officers and employees of Sponsor and any of their respective parent companies, affiliate companies, subsidiaries, agents, professional advisors, advertising and promotional agencies, and immediate families of each are not eligible to win any prizes.  All applicable federal, state and local laws and regulations apply.

2.             Disclaimer. Sponsor, all participating sponsors and any of their respective parent companies, subsidiaries, affiliates, directors, officers, professional advisors, employees and agencies (collectively, the “Released Parties”) will not be responsible for: (a) any late, lost, misrouted, garbled or distorted or damaged transmissions or entries; (b) telephone, electronic, hardware, software, network, Internet, or other computer- or communications-related malfunctions or failures; (c) any Promotion disruptions, injuries, losses or damages caused by events beyond the control of Sponsor or by non-authorized human intervention; or (d) any printing or typographical errors in any materials associated with the Promotion.

3. Promotion Period: The Promotion period is from 10:00 a.m. (all times Pacific Time) on February 9, 2011 to 11:59 p.m. on February 28, 2011 (the “Promotion Period”).  The Promotion Period consists of the following three prize periods (each, a “Period”):

• The first Period begins at 10:00 a.m. on February 9, 2011 and ends at 10:00 a.m. on February 14, 2011.
• The second Period .
• The third Period begins at 10:00 a.m. on February 21, 2011 and ends at 10:00 a.m. on February 28, 2011.

All entries must be received during the then-applicable Period and meet the other requirements in these Official Rules to be eligible to potentially win a prize for that Period.  Limit one (1) entry per person per Period.

4. Prizes: Three (3) winners will each receive a $50 gift card to Crate and Barrel.  Combined approximate retail value of all Promotion prizes: $150.

5. Odds; Taxes; Etc. Odds of winning a prize depend on the number and quality of eligible entries received.  ALL FEDERAL, STATE AND LOCAL TAXES ASSOCIATED WITH THE RECEIPT OR USE OF ANY PRIZES ARE THE SOLE RESPONSIBILITY OF THE WINNER. All prizes will be awarded. Each prize may, in Sponsor’s sole discretion, be forfeited and awarded to an alternate winner if the prize is returned as undeliverable or otherwise not claimed within seven (7) days after delivery of notification, or, alternatively, if three (3) attempts to contact winner by direct message via Twitter with the prize notification are not successful.  Prizes are not transferable.  No substitutions or exchanges (including for cash) of any prizes will be permitted, except that Sponsor reserves the right to substitute a prize of equal or greater value for any prize.  Limit one winner per household or address.  All prizes are awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND, express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

6.             Identity of Entrant. In the event of a dispute about the identity of the entrant, entries made online will be declared made by the authorized account holder of the e-mail address associated with the entrant’s Twitter.com account at time of entry.  An authorized account holder is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.  The potential winner may be required to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry.

7. How to Enter:  To enter, you must:

• Step 1: Be a registered user of Twitter.com. (If you are not a registered user of Twitter, simply visit https://twitter.com/signup to register for free.)
• Step 2: Follow Sponsor on Twitter at @trulia.
• Step 3: Tweet  Do not include personal information in your answers, including, without limitation, your name, e-mail address, or contact information.

Limit one (1) entry per person. If any entrant is found to have used multiple or different Twitter usernames, Twitter accounts, or other applicable accounts to submit more than one Entry Message, such entrant and his/her answers will be disqualified. All entries must be in English.  All requested information must be provided for your entry to be valid.  Entries become the exclusive property of Sponsor and will not be acknowledged or returned.  All entrants and entries are subject to verification by Sponsor.

8. Promotion Rules: Entries will be judged by a panel of qualified Sponsor employee judges (together, the “Judges”) as follows:

Beginning on or about the final day of each Period, the Judges will evaluate eligible Entry Messages and select one (1) winner for the prior Period based on the following judging criteria: the most apt, original, and interesting Entry Message.

In the unlikely event of a tie, the winning Entry Message will be determined by the Judges pursuant to the highest score in the following category: the most original Entry Message. Sponsor reserves the right, in its sole and absolute discretion, to disqualify any entries that are inappropriate for any reason or associated with inappropriate entrant content on Twitter.com, including, without limitation, entries or entrant Twitter pages or postings that contain, depict, describe, mention, or refer to illegal, profane, sexually explicitly, hateful, defamatory, discriminatory, or otherwise offensive or inappropriate material or are otherwise not appropriate for or consistent with Sponsor’s brand image.

Each potential prize winner will be notified by direct message via Twitter within forty-eight (48) hours after the then-applicable Period ends.  To claim a prize, each potential winner must follow the instructions contained in his/her notification, including by taking any winner verification steps required by Sponsor.

9.             No Twitter Endorsement.  This Promotion is in no way sponsored, endorsed or administered by Twitter, Inc. You understand that by using and interacting with www.twitter.com, you are subject to the terms, conditions, and policies that govern the use of www.twitter.com.  You should therefore review the applicable terms and policies for www.twitter.com, including privacy and data gathering practices, before using or interacting with the Twitter site.

10. Sponsor’s License to Entries. You grant to Sponsor, and its successors, assigns, licensees, representatives, and agents, a perpetual, irrevocable, royalty-free, non-exclusive, worldwide right and license to publish, reproduce, display, perform, distribute, adapt, edit, modify, translate, create derivative works based upon, and otherwise use and sublicense your Entry Message, or any portion thereof, in any manner, form, media or technology now known or later developed for any commercial or non-commercial purpose.  You agree to take, at Sponsor’s expense, any further action (including, without limitation, execution of affidavits and other documents) reasonably requested by Sponsor to effect, perfect or confirm Sponsor’s rights as set forth above in this paragraph.

11.          Representation and Warranty. You hereby represent and warrant that (a) you are eligible to enter the Promotion; (b) your Entry Message is original to you and that you are the owner of all right, title and interest in and to your Entry Message and have the right to grant the rights granted herein or, alternatively, you have obtained all necessary rights and permissions to use and submit your Entry Message in connection with the Promotion and to provide all the rights specified in these Official Rules; and (c) you have the unconditional right to submit your Entry Message to Sponsor pursuant to these Official Rules, and your Entry Message and the use thereof as contemplated herein does not and will not violate, misappropriate, or infringe upon any law or regulation or the rights of any third party, including, without limitation, any copyright, trademark, patent, or any rights of publicity or privacy, or any other intellectual property or proprietary rights.

12.          General Release.  By entering the Promotion, you release Sponsor and all Released Parties from any liability whatsoever, and waive any and all causes of action, related to any claims, costs, injuries, losses, or damages of any kind arising out of or in connection with the Promotion or delivery, misdelivery, acceptance, possession, use of or inability to use any prize (including, without limitation, claims, costs, injuries, losses and damages related to personal injuries, death, damage to or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light, whether intentional or unintentional), whether under a theory of contract, tort (including negligence), warranty or other theory.

13.          Use of Winner’s Name, Likeness, etc. Except where prohibited by law, entry into the Promotion constitutes permission to use each winner’s name, Twitter name, hometown, likeness and/or prize information, without limitation, in connection with the Promotion and for any other advertising, marketing, or promotional purpose(s) without further permission or compensation.  As a condition of being awarded any prize, except where prohibited by law, each winner may (in Sponsor’s sole discretion) be required to execute a consent to the use of such winner’s name, Twitter name, hometown, likeness and/or prize information, without limitation, in connection with the Promotion and for any other advertising, marketing, or promotional purpose(s) without further permission or compensation.

14.          Affidavit & Release. As a condition of being awarded any prize, each winner may (in Sponsor’s sole discretion) be required to execute and deliver to Sponsor a signed affidavit of eligibility and acceptance of these Official Rules and release of liability, and any other legal, regulatory, or tax-related documents required by Sponsor in its sole discretion.

15.          Winner List; Rules Request. For a copy of the winner list, send a stamped, self-addressed, business-size envelope after March 1, 2011 and before March 1, 2012 to Sponsor at the address listed below, Attn: “My American Dream” $50 Gift Card Promotion Winner List. To obtain a copy of these rules, visit http://www.truliablog.com/2011/02/09/american-dream-contest or send a stamped, self-addressed business-size envelope to Sponsor at the address listed below, Attn: “My American Dream” $50 Gift Card Promotion Rules Request.  Residents of VT may omit return postage.

16.          Intellectual Property Notice. TRULIA is a trademark of Trulia, Inc.  The Promotion and all accompanying materials are copyright © 2011 by Trulia, Inc.

17.          Miscellaneous. The Promotion and these Official Rules will be governed, construed and interpreted under the laws of the state of California, U.S.A.  Entrants agree to be bound by these Official Rules and by the decisions of Sponsor, which are final and binding in all respects.  Sponsor reserves the right to change these Official Rules at any time, in its sole discretion, and to suspend or cancel the Promotion or any entrant’s participation in the Promotion should viruses, bugs, unauthorized human intervention or other causes beyond Sponsor’s control affect the administration, security or proper play of the Promotion, or Sponsor otherwise becomes (as determined in its sole discretion) incapable of running the Promotion as planned.  Notwithstanding the foregoing, Sponsor reserves the right to amend, modify, or cancel the Promotion at any time without notice.  Entrants who violate these Official Rules, violate any law, rule or regulation in connection with participation in the Promotion, tamper with the operation of the Promotion or engage in any conduct that is detrimental or unfair to Sponsor, the Promotion or any other entrant (in each case as determined in Sponsor’s sole discretion) are subject to disqualification from entry in the Promotion.  Sponsor reserves the right to lock out persons whose eligibility is in question or who have been disqualified or are otherwise ineligible to enter the Promotion.  Any provision of these Official Rules deemed unenforceable will be enforced to the extent permissible, and the remainder of these Official Rules will remain in effect.  If you have any questions about these Official Rules or the Promotion, please send written questions to the address listed below, Attn: “My American Dream” $50 Gift Card Promotion Questions.

18.          Sponsor: Trulia, Inc., 116 New Montgomery Street, Suite 300, San Francisco, CA 94105.