Trulia is excited to announce a partnership with the San Francisco Association of REALTORS® to enhance listing data quality for the association’s 4,200 members.
Under the agreement, the San Francisco Association of REALTORS® will participate in the Trulia Direct Reference program, a quality assurance system that allows local Multiple Listing Services (MLS) to find and correct inaccurate data within their markets by identifying discrepancies between the data provided by the MLS and information from other syndication sources. … continue reading0 comments
Since the first day we launched our Trulia for Agents iPhone app, we’ve heard hundreds of agents ask for a version of the app on their Android phone. Today we’re excited to announce Trulia for Agents is available on Android! The new app includes our two most popular features: immediate lead notifications and listing check-ins. Agents can download either the new Android app from Google Play, or an updated version of the iPhone app from the iTunes store.
Trulia for Agents lets agents manage a list of their clients and respond to leads from anywhere. The app immediately alerts you when you’ve received a new lead from Trulia, helping you respond quickly and make more connections with prospective clients. … continue reading0 comments
Trulia is excited to announce Matt Dollinger as Head of Industry Relations. Dollinger will oversee business development for Trulia’s industry team, bringing more than 8 years experience working with agents and brokerages. Prior to joining Trulia, Dollinger served as V.P. of Strategic Development with @properties, an independent real estate brokerage commanding leading market-share in Chicago, IL, and ranking 30th in the Real Trends 2012 broker list. In this role, Matt assisted in the development of the brokerage strategy for company growth, agent retention and agent development. … continue reading0 comments
A Message from Trulia CEO Pete Flint
Over the past three months, our industry team and our senior executives logged more than 100,000 miles on the road meeting with leading brokers across the country. We met with franchisors, large regional brokerages, and smaller brokers in their local markets to collaborate and identify how we can strengthen our relationship and help you succeed.
We listened closely and gathered feedback from partners like Houlihan Lawrence, @properties, RE/MAX Results, The Keyes Company and dozens more. I am delighted to say we are putting that feedback into action. In the coming weeks, Trulia will be launching a series of updates to improve broker marketing tools and address the challenges around data accuracy and advertising on property listings. Some of the changes we will make are below.
We will enhance the identification of the listing broker and listing agent on every listing on our site, both at the top of the page and in the body of the detailed listing data.
We will remove competing agent and/or broker display advertising on premium listings. On non-premium listings, paid advertisements will be more clearly identified.
We will enhance listing management and claiming processes to improve accuracy of the listings we display. It has always been our goal to display the most accurate listings information to home buyers and sellers. That said, as you know, data accuracy is a complex challenge due to the fragmented nature of the real estate industry’s data management systems. This challenge is not unique to Trulia, and we continue to invest significant resources towards developing effective solutions, but we need your assistance. Our interests are fully aligned with yours on this subject; data accuracy is a shared responsibility we need to solve together. We ask for your help and support, and are committed to continue to work with the industry to improve data quality on all levels.
We’ve built our audience to more than 23 million consumers visiting every month and we want to create a compelling and accurate experience that connects them to our brokers, agents and partners. We want to be your premier media and technology partner to contribute to your success. Part of Trulia’s success is that we have always iterated on our products by listening to our customers, in our commitment to creating the best real estate experience. We look forward to more collaboration and ongoing discussion in the future.
Founder & CEO
Trulia is pleased to announce a new marketing partnership with Carpenter Realtors®, a leading Indiana real estate brokerage.
“The goal of Carpenter’s Home Marketing System is to expose our sellers’ homes to more potential buyers on top sites where they are searching,” said David Caveness, Senior Vice President and General Sales Manager of Carpenter Realtors®. “Trulia is and continues to be our top lead-generator. Within the first few weeks of this new partnership, we saw a huge spike in the amount of exposure that our listings got to prospective homebuyers, which more than doubled our incoming lead traffic. These initial results have exceeded our expectations.”
As part of this agreement, Trulia’s premium listing placement is now part of Carpenter’s Home Marketing System. This means that Carpenter agents will receive prominent placement and brand exposure for their property listings on Trulia.
With 30 offices throughout central Indiana and nearly 600 real estate professionals, Carpenter Realtors® has been helping Indiana families with their real estate needs since 1970. Carpenter Realtors® is a member of the Leading Real Estate Companies of the World network.
We are happy to see the initial program results and look forward to helping Carpenter’s agents close more transactions.0 comments
Last week, we had the privilege of speaking with Ed Krafchow, Chairman and CEO of Better Homes and Gardens Mason-McDuffie Real Estate and an influential member of the real estate industry.
Ed was in our offices to celebrate his firm’s partnership with Trulia. He sees many commonalities between our two firms, as do we. “In our work with Trulia, we are building a consortium of agents, brokers and consumers to come together in the best interest of the consumers,” Ed said. “We believe helping consumers get the information they want is the right thing to do for consumers. With its reach, Trulia will provide our listings with extensive exposure. For these reasons, I am excited about working with Trulia.”
As part of the agreement, Better Homes and Gardens Mason-McDuffie Real Estate will receive prominent placement and brand exposure for its property listings on Trulia.
Krafchow says the industry is entering a third phase in the real estate business. In the first phase brokers owned the business, in the second the agent owned the business, and “in this third phase, I believe consumers will come to own part of the business,” he says.
Watch the video to see Krafchow’s complete remarks.0 comments
Trulia is pleased to announce its partnership with Alain Pinel Realtors, the largest privately owned and independent real estate company in California.
Through this partnership, all Alain Pinel listings will get premium placement on Trulia. Alain Pinel Realtors is confident that this will give them greater exposure among luxury consumers and further enhance their brand awareness throughout the Bay Area and nationwide.
Rainy Hake, Executive Vice President with Alain Pinel Realtors, said they are focusing their online strategy on reaching buyers where they are looking online, and Trulia’s user-friendly site and mobile presence will help them deliver on that strategy. “The sellers we represent expect the very best from us, and our Trulia partnership enables us to continue delivering that high level of value,” she said.
Alain Pinel Realtors is the largest privately owned, independent residential real estate company in California. The firm was ranked the sixth-largest residential real estate firm in the United States based on its sales volume in 2010, and has been consistently ranked in the top 10 firms in the country.0 comments
One theme that we commonly hear from real estate professionals is a request to improve the varying quality of leads they receive from online sources. As a response to this agent need, today Trulia is proud to announce Trulia Insight, our newest product that helps agents get access to the highest quality leads on Trulia.
Trulia Insight gives real estate professionals access to valuable lead prequalification information as well as consumer home search preference data, helping them identify and convert the best leads from Trulia into transaction-ready clients. Enhanced features in the Trulia My Leads inbox enable easy lead management, such as the ability to mark leads as ‘hot’ and automatically store a lead’s information in your My Contacts address book. Additionally, one-click listing search alerts and open/click tracking help agents to follow up with clients and understand the home search preferences of their clients.
So far the results have been overwhelmingly positive. Thousands of beta testers have been using Trulia Insight and 97% percent of agents have found the additional Insight information helpful when qualifying leads and working with clients. Additionally, Insight leads from consumers are very high quality—72 percent are transaction-ready and planning to buy a home in the next six months. Benefits that agents receive from Trulia Insight include:
Identify quality leads
Trulia Insight allows agents to discover serious buyers with lead qualification data such as the consumer’s loan pre-approval status, her move timeframe, and whether or not she is currently working with an agent. This information is displayed in Trulia’s My Leads inbox where agents can prioritize and manage their most important leads by marking them as hot.
Connect with transaction-ready buyers
Trulia Insight gives agents understanding about the activity and search behavior of their leads and contacts. Agents can see how many homes the consumer is following and how many saved searches they have created on Trulia.
Share listings and view client activity
When agents stay in touch with their leads and clients using Trulia Insight, they gain a deeper understand of the homes that their clients prefer. It takes only one click to create trackable listing alerts for your clients. When your clients receive these emails, you will be able to see the homes they opened and clicked.
Currently, we are giving agents who subscribe to Trulia Pro and Trulia Local Ads free access to high quality Trulia Insight leads for a limited time. You can learn more and subscribe to Trulia Insight by visiting http://www.trulia.com/insight.0 comments
Today we’re very excited to announce the newest addition to Trulia’s lineup of mobile applications, the Trulia for Agents iPhone app. Trulia for Agents is the first national mobile application designed specifically for the residential Real Estate Industry. The free app integrates mobile, social and location-based technologies to help agents meet new clients, showcase their local expertise and access their business from anywhere.
The Trulia for Agents app lets agents broadcast their local expertise with listing check ins. Agents can check in to the listings they tour and display check ins on their Trulia.com profile so that prospective clients can contact them for more details and get the first-hand inside scoop on properties. The agents who check in to the most listings will rise to the top of their local leaderboard.
Trulia for Agents also pushes immediate lead notifications to the iPhone, helping agents respond quickly to consumer inquiries. Agents can also access all of their leads, store their client list and add new contacts while hosting an open house.
Also included in the app is a quick property lookup that lets agents find nearby listings and instantly share homes that fit clients’ needs. They can also share other neighborhood details including open home times, driving directions, nearby restaurants, grocery stores and more.0 comments