articles about “Real Estate Industry”
Property listings with check-ins receive twice as many consumer views
We are excited to announce new social media features on the Trulia for Agents mobile app to help real estate professionals establish themselves as experts in their local market and attract more buyers for their property listings. The app enables listing check-ins and property insights to be shared by agents through Facebook and Twitter, as well as on their Trulia profile with the click of a button.
“I recently closed a $350,000 transaction with a new client I met as a result of a property check-in that was shared on Facebook, “ said Kenny Truong, top producing Realtor with Michael James Real Estate. “With so many buyers starting their search online, using Trulia is one of the key strategies that puts me on the front line of this competitive market and gives me the edge in the marketplace.”
The app’s social features also enable agents to receive immediate inquiries from both consumers and agents. When a home is checked-in to, alerts are instantly sent allowing for real-time communication between the listing and buyer’s agents. During 2012, for-sale listings on Trulia that were checked-in to received twice as many views as listings that did not have check-ins.
Property listings with check-ins benefit from the added exposure, receiving double the views from potential home buyers who can now discover properties shared by their agent. With the Trulia for Agents mobile app, agents can build their online presence, connect with customers, and boost their productivity all from their mobile phone, ultimately helping them provide better service to their customers and close more deals.
In addition to the social functionality, the Trulia for Agents App includes key tools for managing a real estate business, including lead notifications and contact management. Other features include:
- Converting Leads. Agents get notified instantly with every new lead so they can respond quickly.
- Connecting with clients. Agents can easily share homes they tour with prospective buyers on-the-go.
- Displaying Local Expertise: Allows Agents to showcase their knowledge and activity in their local market.
- Staying informed. Listing agents can gather feedback and communicate with buyer agents as they show the listing.
The Trulia for Agents mobile app is available for free from the Apple App Store and the Android Market. For more details, visit www.trulia.com/agents/mobile.
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0 commentsMobile Check-Ins on Trulia for Agents Mobile App Highest in Los Angeles, New York, and Chicago
Mobile adoption is on the rise for real estate pros looking for new ways to connect with home buyers and sellers. Recently, we took a look at the top ten U.S. cities for mobile check-ins to property listings by real estate professionals on the Trulia for Agents mobile app.
Available on Apple iOS and Android devices, the Trulia for Agents mobile app allows agents to demonstrate their local expertise by checking-in to properties they tour and sharing the listings they’ve seen on their Trulia profile. Home Buyers and sellers using Trulia to find an agent or broker can select and contact a real estate professional who has toured a listing and has the inside scoop on a property.
“As a Realtor, I need to be an expert in my local market area. One way to accomplish this is to preview properties currently on the market to assist both property sellers and buyers,” said Victor Gonzales, Real Estate Agent at Century 21 Powerhouse Realty in Chula Vista, California. “Trulia’s Mobile App for Agents helps me locate nearby properties without being tied down to my desktop computer and the check-in feature lets prospective clients see the properties that I have previewed.”
Currently, Sunday is the busiest day for check-ins while agents are out touring open homes with their clients and Tuesday is the second busiest day as agents are going to visit brokers open homes to see the new properties that came on the market. Meanwhile, the highest volume of mobile check-ins happen in Los Angeles, New York and Chicago.
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Top 10 U.S. Cities for Mobile Check-Ins |
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| # | U.S. Metro |
| 1 | Los Angeles, CA |
| 2 | New York, NY |
| 3 | Chicago, IL |
| 4 | Dallas, TX |
| 5 | Atlanta, GA |
| 6 | Philadelphia, PA |
| 7 | Fort Worth, TX |
| 8 | Brooklyn, NY |
| 9 | San Jose, CA |
| 10 | Seattle, WA |
“Mobile technology is changing how today’s real estate agents manage their business. Our dedicated agents apps are the only ones offering check-ins to agents and giving them a free way to market themselves directly to consumers,” said Pete Flint, CEO and co-founder of Trulia. “Trulia’s Agent App not only helps agents boost their productivity by rapidly responding to consumer inquiries. Tools like check-ins also allow them to demonstrate their knowledge of the local real estate market.”
Using the Trulia for Agents mobile app to check-in helps facilitate real time communication between real estate professionals and home buyers and sellers, as well as with cooperating agents. Key features include:
- Real-time Showing Alerts: When agents check-in to a listing, the listing agent gets a real-time alert notifying them of the showing.
- Agent Collaboration: Listing agents can gather feedback and communicate with buyer agents as they show the listing.
- Client Communication: Agents can easily share interesting homes they tour with prospective buyers on-the-go.
The Trulia for Agent mobile app is available for free from the Apple App Store and the Android Market. For more details, visit trulia.com/agents/mobile.
0 commentsWe’re excited to announce a partnership with RE/MAX Results, one of the twenty largest residential real estate firms in the United States with nearly 11,000 real estate transactions and over two billion dollars in sales volume last year.
As part of this agreement, nearly 700 RE/MAX Results real estate professionals will receive prominent placement and brand exposure for their property listings on Trulia. 23 million home buyers, sellers and renters come to Trulia each month to search for homes.
“Our number one priority is to provide our agents with the tools they need to effectively market their properties,” said Marshall Saunders, Broker/Owner of RE/MAX Results. “Trulia is one of the leading sites for home buyers in Minneapolis –St. Paul. We’re excited to strengthen our relationship with Trulia and help our agents connect with Trulia’s transaction ready audience, reducing the time on market for home sellers we work with.”
“In today’s real estate market, home sellers want to work with brokerages who provide them with prominent exposure on sites where home buyers are looking,” said Matt Dollinger, Head of Industry Relations at Trulia. “We’re committed to making the home buying and selling process easier and connecting home buyers and sellers with qualified real estate professionals to help them close their transactions.”
RE/MAX Results operates out of the Twin Cities area of Minneapolis and St. Paul as well as Western Wisconsin. Based upon the principles of entrepreneurship and customer service, RE/MAX Results has grown to 24 offices and nearly 700 Sales Executives.
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Earlier today, Trulia opened its home to the local community as part of the OpenCo San Francisco initiative. Danielle Farnedi, Trulia’s Vice President of Engineering, presented an overview of Trulia and its history in San Francisco. Danielle also shared the narrative of Trulia’s culture of product innovation in context of the rapidly changing real estate industry, and the company’s efforts to deliver the inside scoop to consumers.
Trulia is one of many San Francsico-based companies that is active in the local tech community, benefiting from the unique collection of social, creative and technical talent that the region offers, while also working to give back to the community in the process. The company was founded in San Francisco in 2005 and since being headquartered in neighborhoods such as the Mission District and Potrero Hill, today the company calls the vibrant South of Market neighborhood home.
Finding a place to live can be challenging and stressful – it’s the problem that the company was created to solve. In the 1990’s searching for a home was primarily an offline experience, where consumers searched in newspapers and apartment guides enduring a relatively grueling process. As the Internet grew, listings became available online in the early 2000′s. Today, Trulia provides more than just listings and information, delivering real insights for consumers who are trying to find the right place to live.
So what does “insight” mean in this case? It’s bringing data and neighborhoods to life for consumers in a simple, visual format. For example, Trulia commute maps make it easy to determine what areas have convenient access to work. Trulia users can view school district rankings and crime heat maps that highlight safe neighborhoods.
As Danielle mentioned in the presentation, when looking at properties people ask themselves, “How much time will I spend in the car going to work and will my children be safe on their way to and from a quality school?” These are the important questions that that Trulia helps answer.
Trulia was happy to participate in the inaugural OpenCoSF initiative and looks forward to the growth of the program and further engagement with the San Francisco tech community.
0 commentsTrying to rent a place in San Francisco can be a daunting challenge. Not only does the city offer many different neighborhoods and amenities to consider, but the booming job market is fueling competition for apartments, which is pushing prices up. During the month of June, amongst the largest 25 metro areas in the country, San Francisco experienced the highest year-over-year increase in asking rent prices at 14.7%, making responding to listings quickly more important than ever.
In light of all this, we were excited to announce today, that both J.Wavro Associates and RentSFNow, will syndicate their San Francisco rental listings to Trulia, making a distinctive group of new properties available to Trulia users. This is just one example of the work that Trulia is doing with its partners in the real estate industry to present consumers with great listings around the country.
While the company is busy providing the best rental listings, it’s also been building mobile apps that empower consumers and take the friction out of apartment hunting. With Trulia’s mobile apps, consumers can personalize their search with specific apartment criteria and then receive notifications as soon as corresponding properties become available. In addition, listings are color-coded to show what that person has viewed previously, what they haven’t seen and perhaps most importantly, the most recent listings, to help them find and act upon rentals quickly.
Expect to see more activity from us, as we work to provide great rental listings and powerful tools for finding the right place to live.
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Trulia is excited to announce a partnership with the San Francisco Association of REALTORS® to enhance listing data quality for the association’s 4,200 members.
Under the agreement, the San Francisco Association of REALTORS® will participate in the Trulia Direct Reference program, a quality assurance system that allows local Multiple Listing Services (MLS) to find and correct inaccurate data within their markets by identifying discrepancies between the data provided by the MLS and information from other syndication sources. … continue reading
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The Trulia for Agents Android app lets professionals to check-in to listings
Since the first day we launched our Trulia for Agents iPhone app, we’ve heard hundreds of agents ask for a version of the app on their Android phone. Today we’re excited to announce Trulia for Agents is available on Android! The new app includes our two most popular features: immediate lead notifications and listing check-ins. Agents can download either the new Android app from Google Play, or an updated version of the iPhone app from the iTunes store.
Trulia for Agents lets agents manage a list of their clients and respond to leads from anywhere. The app immediately alerts you when you’ve received a new lead from Trulia, helping you respond quickly and make more connections with prospective clients. … continue reading
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Trulia is excited to announce Matt Dollinger as Head of Industry Relations. Dollinger will oversee business development for Trulia’s industry team, bringing more than 8 years experience working with agents and brokerages. Prior to joining Trulia, Dollinger served as V.P. of Strategic Development with @properties, an independent real estate brokerage commanding leading market-share in Chicago, IL, and ranking 30th in the Real Trends 2012 broker list. In this role, Matt assisted in the development of the brokerage strategy for company growth, agent retention and agent development. … continue reading
0 commentsWe are pleased to welcome Bay Area Real Estate Information Services, Inc. (BAREIS MLS®) to the list of MLS’s working directly with Trulia as we continue to help the real estate industry with online listing quality.
Today Trulia announced a strategic alliance with Bay Area Real Estate Information Services, Inc. (BAREIS MLS®) to directly syndicate the listings of its 8,000 members to Trulia, providing consumers with the most accurate information on homes for sale in five Northern San Francisco Bay Area counties including Marin, Mendocino, Napa, Sonoma, and Solano.
With the addition of BAREIS MLS®, the majority of the MLSs in the Bay Area are now working with Trulia. Trulia already receives direct feeds from MLSListings, Bay East, and Contra Costa MLS, meaning Bay Area homebuyers can have an extremely high degree of confidence that the data they see on Trulia is correct. As part of its alliance with Trulia, BAREIS will also participate in the Trulia Direct Reference program, under which Trulia notifies listing agents and brokers about any discrepancies between the data provided by the MLS and information from other syndicators.
Listings from BAREIS MLS® will now be seen by the more than 23 million* serious home-buyers and sellers coming to Trulia each month to get the inside scoop on real estate they can’t find anywhere else. BAREIS MLS® will syndicate all of its listings unless the listing is not approved for the internet.
“Our membership is dedicated to providing the most accurate data on the internet to buyers and sellers working with the real estate professionals in our region,” said Jim Branscombe, President and CEO of BAREIS MLS®. “There is an explosion of data and a great deal of that information is not accurate or kept up to date. Building strategic alliances with major real estate portals like Trulia will ensure the best data is available to the public and support the efforts of our real estate professionals to list and sell property. BAREIS MLS® has operated its own public site for 14 years, and this relationship we are forging with Trulia is similar to the relationships we have with other public internet sites we have worked with in that we are providing all active listing data approved for internet display.”
As part of the agreement, Trulia will abide by the guidelines established by theTrulia Data Pledge for listing syndication that launched in January 2012.
This alliance follows the recent announcement of our partnership with MRED in Chicago and several other MLS’s that have joined our Trulia Direct Reference program. We look forward to our collaboration with these organizations and delivering high quality listing information to home buyers in these areas.
*Omniture, April 2012
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A Message from Trulia CEO Pete Flint
Over the past three months, our industry team and our senior executives logged more than 100,000 miles on the road meeting with leading brokers across the country. We met with franchisors, large regional brokerages, and smaller brokers in their local markets to collaborate and identify how we can strengthen our relationship and help you succeed.
We listened closely and gathered feedback from partners like Houlihan Lawrence, @properties, RE/MAX Results, The Keyes Company and dozens more. I am delighted to say we are putting that feedback into action. In the coming weeks, Trulia will be launching a series of updates to improve broker marketing tools and address the challenges around data accuracy and advertising on property listings. Some of the changes we will make are below.
Enhance identification of listing broker and agent
We will enhance the identification of the listing broker and listing agent on every listing on our site, both at the top of the page and in the body of the detailed listing data.
Top of the Page Attribution Module
Bottom of the Page Attribution Module
Broker logo will display on all premium listings.
Remove competing ads on premium listings
We will remove competing agent and/or broker display advertising on premium listings. On non-premium listings, paid advertisements will be more clearly identified.
Display Ads on Non-Premium Listings
Improve listing data accuracy
We will enhance listing management and claiming processes to improve accuracy of the listings we display. It has always been our goal to display the most accurate listings information to home buyers and sellers. That said, as you know, data accuracy is a complex challenge due to the fragmented nature of the real estate industry’s data management systems. This challenge is not unique to Trulia, and we continue to invest significant resources towards developing effective solutions, but we need your assistance. Our interests are fully aligned with yours on this subject; data accuracy is a shared responsibility we need to solve together. We ask for your help and support, and are committed to continue to work with the industry to improve data quality on all levels.
We’ve built our audience to more than 23 million consumers visiting every month and we want to create a compelling and accurate experience that connects them to our brokers, agents and partners. We want to be your premier media and technology partner to contribute to your success. Part of Trulia’s success is that we have always iterated on our products by listening to our customers, in our commitment to creating the best real estate experience. We look forward to more collaboration and ongoing discussion in the future.
Best,
Pete Flint
Founder & CEO
Trulia
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