Full screen ad with "Call Now" button

Over the past two years, we’ve watched a new audience of consumers emerge who are passionate about using Trulia’s top-rated mobile apps find their next home.   These buyers are deeply involved in the home search process, using their mobile phones to browse listings as they drive through neighborhoods and visit open homes.   Most interestingly, these on-the-go buyers often request the help of a real estate agent—our research has found that consumers on Trulia’s mobile apps are 60% more likely to contact an agent during their home search.*

Today, Trulia is proud to announce Trulia Mobile Ads, the first mobile advertising platform designed specifically to help real estate agents connect with these transaction-ready mobile consumers.  Trulia Mobile Ads allow agents to purchase a share of display advertising space and generate phone leads from consumers who are using Trulia’s iPhone and Android apps, as well as Trulia’s mobile website.  Top agents using these prominent mobile ad placements are already discovering that phone leads from mobile buyers are just one touch away.

In every ZIP code, agents may purchase up to five Mobile Ads spots that include a banner ad on the map page, a personalized full screen ad with lead form and the guaranteed top spot in Trulia’s mobile lead generator.  With Trulia Mobile Ads, it takes only one tap for buyers to directly call an agent from a banner or full screen ad.

Banner ad on the map search page

Trulia Mobile Ads subscriptions include:

• A Branded Banner Ad:  The banner ad includes the agent’s photo, name and phone number and appears at the top of map search page as consumers browse homes in local neighborhoods.
• Full Screen Ad:  When clicking on a banner ad, the full screen takeover ad appears, including the agent’s contact info, brokerage, a “Call Now” button and lead form
• Phone Lead Generation:  All ad templates include large buttons and links allowing consumers to call agents from Trulia Mobile Ads with just one touch.

Trulia Mobile Ads are sold on a first come, first serve basis and are currently available only to existing Trulia Local Ads and Trulia Pro customers.  Agents may reserve their Mobile Ads advertising space by calling 1-888-553-8864

*Trulia internal Omniture data

Trulia Rentals for iPhone does more than just let you search an area for existing rentals – we watch for new properties so you can get the scoop on the best places before anyone else. When you’re searching for your new rental, you’re on-the-go and you’re working on a tight timeframe. That’s why our app organizes listings by which ones are newest. And we’ll make sure to keep you updated on the hottest rental listings in your area via notifications, because we know it’s hard to find a place to live in a short period of time too.

As you’re looking for a new rental, we make it easy to save and come back to your searches. Just save your criteria, give it a name, and get notifications for any new listings that match your saved search.

We’re excited to add Trulia Rentals for iPhone to our roster of mobile apps. Stay tuned for more mobile innovations from Trulia coming soon. We always appreciate your feedback at iPhone_for_Rent@trulia.com.

Here’s our VP of Product, Lee Clancy, talking about Trulia’s relationship with Akamai:

What can you expect in the updated iPad app?

First of all, we’ve improved the speed of our app for users on 4G LTE networks. You’ll also see optimized “retina”-true icons and graphics.  And our heatmaps look fantastic on the new iPad, too. Here are a few examples:

Get more info about the new iPad (and a nice Trulia example) at Apple.com – click here

Trulia Mobile is proud of our commitment to innovation and we will continue providing the real estate information you need. That means more detailed property data, lots of huge photos and “the inside scoop” on local info such as amenities and schools–all in an effort to help you find your next place to live.

Stay tuned for more updates in the coming months. We always have great new products and features in development to make your on-the-go real estate experience the best it can be.

p.s. Let us know what you think of the new iPad app – email us at ipad@trulia.com!

-Steven Yarger

Trulia Mobile Product Manager

The Trulia for Agents app lets agents broadcast their local expertise with listing check ins.  Agents can check in to the listings they tour and display check ins on their Trulia.com profile so that prospective clients can contact them for more details and get the first-hand inside scoop on properties.  The agents who check in to the most listings will rise to the top of their local leaderboard.

Trulia for Agents also pushes immediate lead notifications to the iPhone, helping agents respond quickly to consumer inquiries.  Agents can also access all of their leads, store their client list and add new contacts while hosting an open house.

Also included in the app is a quick property lookup that lets agents find nearby listings and instantly share homes that fit clients’ needs.  They can also share other neighborhood details including open home times, driving directions, nearby restaurants, grocery stores and more.

Real estate agents with iPhones can download the Trulia for Agents app in for free the iTunes store beginning today.

First, I’d like to introduce you to our new Chief Financial Officer, Sean Aggarwal. Sean was formerly VP of finance at PayPal and CFO, US category of eBay.  As our new CFO, Sean will oversee the accounting and finance teams across Trulia’s three offices.  Sean brings more than 20 years of investment banking and finance experience, along with a proven track record of scaling finance teams at PayPal, eBay and Amazon.

Next, I’d like to introduce you to Trulia’s new General Counsel, Scott Darling. Scott was formerly VP and General Counsel of Imperva and he has more than 15 years of business and legal experience working within companies such as Microsoft and Danger.

As a company, we have ambitious goals in 2012. I expect Sean and Scott’s impact, experience and insights to immediately help us navigate an exciting path at rapid speed.  We have already seen tremendous impact from the additions of Paul Levine as COO earlier this year and Dr. Jed Kolko as Chief Economist and Head of Analytics . I believe the addition of Sean and Scott have us perfectly positioned for a big year ahead.

Throughout 2011, Trulia has seen explosive growth in mobile. Towards the end of Q1, Trulia expanded its mobile offerings by introducing both iPad and Android apps. During Q3, Trulia released a native app for Android tablets and a dedicated Android “For Rent” app for rentals and in Q4 we released our Kindle Fire app. Mobile traffic now accounts for between 20 and 30% of overall traffic.  I am extremely proud that Trulia has the top-rated real estate mobile apps in their respective app stores and we are committed to delivering an exceptional user experience in all 50 states and innovative tools for consumers.

We have also taken many steps to become the number one source of transaction-ready clients for real estate professionals. We have doubled leads to agents in Q3 compared to the same quarter in 2010 and in Q3 2011, consumers on Trulia were viewing an average of more than 3.1 million homes per day. Three main drivers of the increase in quality leads to agents are the innovative new services such as Instant Leads, the introduction of Social Search and Recommendations and the expansion of Quick Connect to all mobile apps.

Some of the other highlights of 2011 include opening a new office in Denver, moving into a bigger office space in New York City, and the opening of the roof top penthouse at Trulia’s SF office, where Trulians now hold company meetings, meetups, parties and use the great space as an everyday fun and creative collaboration place for our employees. Our quarterly surveys have shown us time and time again that happy employees do great work, and I am happy that we are able to provide great spaces for our employees to thrive!

Want to join a great team changing the face of real estate? We’re hiring in all areas at Trulia in San Francisco, New York and Denver. To check out the open positions, check out our jobs pages: www.trulia.com/jobs

Trulia’s new tablet app comes alive on the Kindle Fire’s vibrant color touchscreen and extra-wide viewing angle to give users an incredible search experience.

When you launch the Trulia Real Estate HD app on Kindle Fire, you’ll see a bold and beautiful home screen where you can begin your home search. The full-color tablet experience utilizes the entire screen to display helpful search filters and beautiful property photos, making searching for properties easy and efficient.

Here’s the rundown on the Trulia Real Estate HD App’s features:

• Search Filter: Personalize your search from step one by setting filters and search parameters, guaranteeing that you only sort through properties that fit your needs.
• Full-Screen Slideshows: Unique to the Kindle Fire, use photos gallery search to view big, beautiful property slideshows on the tablet’s entire screen.
• Save Your Searches: Save your favorite properties and searches to your MyTrulia account, synced to www.trulia.com and across all of your Trulia devices automatically.
• More Information Instantly: Contact the listing agent to get more details or schedule a showing; Share good finds with friends and family.

Start your search on the big, beautiful home screen

See property details on the fullscreen view

See search results in a stunning list view

Filters help you find your best place to live

Trulia Real Estate HD is available now at the Amazon Appstore for Android here

See Trulia’s entire mobile app roster here

The Android Tablet Market is Heating Up

The new Trulia Android tablet app delivers all the Trulia real estate information you know and love in a cool new format. With recent Android tablet announcements from Amazon and Sony, Trulia is extending our commitment to deliver innovative, top quality mobile real estate experiences on this exciting new mobile platform. Location based property search, large-screen mapview, and more info from Trulia is optimized for your Android tablet – and when you’re ready for more details you can easily contact a real estate professional from within the app.

Additionally, we’re delivering our huge property photos onto a beautiful full-screen tablet browsing experience so you can spend all day (and night) looking at the properties you find on Trulia.

Here are a few screenshots to get you started:

To celebrate launching the first real estate Android tablet app, we’re having a limited-time Facebook contest where you could win a new Android tablet – It’s as easy as being our friend on www.facebook.com/trulia.

Rentals Get Real with a Dedicated Android App

Renter Nation, get ready to find your next great place with the brand new dedicated rentals app from Trulia. Renters comprise a significant (and rapidly growing) portion of mobile visits, especially on our current Android app. We‘re now providing a dedicated “For Rent” app that caters to renters’ specific needs. Renters have to work on much tighter timeframes than house hunters, so we’ve packed our app with features that help you quickly organize and customize your searches, and keep all your notes and photos in one place!

We’ve given you the ability to instantly save or nix properties, which will allow you to re-visit the properties you love, and flag the properties that you’re not interested in.

To make your rental search truly your own, you can add your own private notes and photos to listings and share these via email with your roommates, significant other, or trusted advisors.

Get instant alerts via email when a new property is added to Trulia – simply click the star at the bottom of any search results page to “save your search,” and you’ll never miss out on another new home again:

Stay tuned for more mobile innovations from Trulia coming soon. We always appreciate your feedback on android@trulia.com.

Here at Trulia, we spend lots of time in the office, at home and on-the-go cruising around on our iPads looking for the best homes and apartments. We know you do too, and you have told us that you want to save all those searches and favorite properties to your “home base,” your Trulia account. With the addition of favorites and searches to Trulia’s iPad app, there’s even more reason to spend time finding your dream home.

All your favorite Trulia features including: location-based searching, huge, beautiful colorful property photos, home price heatmaps, local restaurants, schools and amenities, search filtering – and now your Trulia account – are available across all Trulia experiences. From the award-winning Trulia website to your iPad and mobile phone, your home search is easy when you use Trulia to get the inside scoop.

We’ve also added a handy, always-available visual Help experience to help you get the most out of Trulia on iPad – just look for the “?” in the top menu bar.

Here’s a few screenshots highlighting the new Trulia iPad “My Homes” and “Help” functionality to help you get started:

Download the Trulia iPad update today, and start saving all your favorites and best searches to your Trulia account.

Thanks for using Trulia Mobile. We’re hard at work with more updates coming soon, so stay tuned – and let us know what you think by dropping us a line at ipad@trulia.com

- Steven Yarger

Trulia Mobile Product Manager

Today we’re announcing a new release of our Trulia Android app to give you an even better real estate experience on your Android phone.

Trulia’s Android app already gives you all the great Trulia information you love, including location-based real estate search for listings, rentals and recently sold properties, and full-screen high-resolution photos. Those features are great, but we decided that for this next release, we needed to make your Android real estate search faster, easier and even more fun! How are we going to do that, you ask?

First, we added a useful (and good-looking!) Android widget that alerts you to new properties for sale, either near your current location, or any other set location of your choice. It even works if you’re offline and temporarily without connectivity. Pretty sweet.

Since you now know you gotta have this widget, here are the simple steps to install the widget on your Android phone homescreen:

1) Install or upgrade your Trulia Android app to the newest version
2) Hold your finger down for a few seconds in an empty position on your Android phone homescreen
3) When a menu appears, select the “Widgets” or “Android Widgets” option
4) Scroll until you find the Trulia Android widget and select it to install
5) Enjoy! You’ll now receive updated Trulia listing for-sale properties at-a-glance on your Android phone’s homescreen!

On top of the release of our new widget, we’ve made the Trulia Android app faster by improving the map stability and data throughout. We’ve also added some fun design transitions to make your real estate search more enjoyable.

Be sure to checkout some of the features that you, the users, have told us are your absolute favorite, including local neighborhood information such as restaurants and schools, sharing favorite properties with family and friends, voice search, and syncing favorite properties and searches to a Trulia account.

Here’s a short video to help introduce you to the Trulia Android app:

As always, let us know what you think by dropping us a note at android@trulia.com. We welcome your feedback (lot size searchers, we hear you!) We have exciting plans for Trulia on Android, so watch for more great updates coming soon!

Steven Yarger
Trulia Mobile Product Manager