When we first launched our iPhone app in September 2008, we were excited to give consumers a new way to find homes to buy or rent while on the go. And throughout the years, we made many updates, incorporated new features, and expanded our mobile suite. We’ve gone from one iPhone app–simply dedicated to finding a home–to six different iOS apps for renters, agents, iPad owners, and two more strictly devoted to our mortgage tools. Today, we’re excited to announce that our original iPhone app has received a major overhaul.
Trulia Real Estate — Homes for Sale & Apartments for Rent was updated with our users in mind. We conducted in-person user research, then studied our other apps to identify the features that consumers engaged with most. From there, we incorporated the best of the best for a more intuitive, user friendly, beautiful iOS app.
The navigation has been completely updated with a Facebook-style menu that includes quick links to popular areas like homes for sale, homes for rent, open houses, my saves, and more.
The new features include:
✔ Color-coded markers to easily distinguish the newest properties on the market: Black represents new, unviewed homes, while a grey marker denotes that users have already seen a property.
✔ School and amenity markers—which were previously only visible on property pages—are displayed right on the map results page, giving users more inside scoop upfront. This new feature can be utilized in both satellite and hybrid view.
✔ Updated property pages which allow users to get the inside scoop on median prices and school ratings for any city. You can download the new iPhone app here: http://www.trulia.com/mobile/iphone/. User feedback is so important to us, so please let us know what you think of the app by emailing iphone@trulia.com. 0 commentsToday, we are excited to launch our newest product aimed at helping consumers tackle the number one obstacle to buying a home: getting a mortgage.
The Trulia Mortgage Center, simultaneously released online, along with free dedicated iPhone and iPad apps, delivers the inside scoop on financing rates for homebuyers and homeowners. By providing personalized mortgage quotes that are updated in real-time and presented with detailed information about each quote, this new mortgage marketplace aims to help consumers find the best financing deal. Additionally, the Trulia Mortgage Center comes complete with online educational guides to help people understand the real costs of homeownership, the basics of borrowing and what happens after you make an offer.
Trulia Mortgage Center offers:
Trulia’s Free Mortgage Apps For iPhone and iPad offer:
We hope you enjoy the new Mortgage Center online and the dedicated apps. We are just getting started so keep an eye out for additional product enhancements in the future.
Trying to rent a place in San Francisco can be a daunting challenge. Not only does the city offer many different neighborhoods and amenities to consider, but the booming job market is fueling competition for apartments, which is pushing prices up. During the month of June, amongst the largest 25 metro areas in the country, San Francisco experienced the highest year-over-year increase in asking rent prices at 14.7%, making responding to listings quickly more important than ever.
In light of all this, we were excited to announce today, that both J.Wavro Associates and RentSFNow, will syndicate their San Francisco rental listings to Trulia, making a distinctive group of new properties available to Trulia users. This is just one example of the work that Trulia is doing with its partners in the real estate industry to present consumers with great listings around the country.
While the company is busy providing the best rental listings, it’s also been building mobile apps that empower consumers and take the friction out of apartment hunting. With Trulia’s mobile apps, consumers can personalize their search with specific apartment criteria and then receive notifications as soon as corresponding properties become available. In addition, listings are color-coded to show what that person has viewed previously, what they haven’t seen and perhaps most importantly, the most recent listings, to help them find and act upon rentals quickly.
Expect to see more activity from us, as we work to provide great rental listings and powerful tools for finding the right place to live.
0 commentsOver the past two years, we’ve watched a new audience of consumers emerge who are passionate about using Trulia’s top-rated mobile apps find their next home. These buyers are deeply involved in the home search process, using their mobile phones to browse listings as they drive through neighborhoods and visit open homes. Most interestingly, these on-the-go buyers often request the help of a real estate agent—our research has found that consumers on Trulia’s mobile apps are 60% more likely to contact an agent during their home search.*
Today, Trulia is proud to announce Trulia Mobile Ads, the first mobile advertising platform designed specifically to help real estate agents connect with these transaction-ready mobile consumers. Trulia Mobile Ads allow agents to purchase a share of display advertising space and generate phone leads from consumers who are using Trulia’s iPhone and Android apps, as well as Trulia’s mobile website. Top agents using these prominent mobile ad placements are already discovering that phone leads from mobile buyers are just one touch away.
In every ZIP code, agents may purchase up to five Mobile Ads spots that include a banner ad on the map page, a personalized full screen ad with lead form and the guaranteed top spot in Trulia’s mobile lead generator. With Trulia Mobile Ads, it takes only one tap for buyers to directly call an agent from a banner or full screen ad.
Trulia Mobile Ads subscriptions include:
Trulia Mobile Ads are sold on a first come, first serve basis and are currently available only to existing Trulia Local Ads and Trulia Pro customers. Agents may reserve their Mobile Ads advertising space by calling 1-888-553-8864
*Trulia internal Omniture data
0 commentsToday we’re excited to announce a brand new app to add to our mobile suite – Trulia Rentals for iPhone! It’s no secret that renters are facing a tough and competitive rental market, and Trulia is ready to help in the quest to find the very best rental on the market.
Trulia Rentals for iPhone does more than just let you search an area for existing rentals – we watch for new properties so you can get the scoop on the best places before anyone else. When you’re searching for your new rental, you’re on-the-go and you’re working on a tight timeframe. That’s why our app organizes listings by which ones are newest. And we’ll make sure to keep you updated on the hottest rental listings in your area via notifications, because we know it’s hard to find a place to live in a short period of time too.
As you’re looking for a new rental, we make it easy to save and come back to your searches. Just save your criteria, give it a name, and get notifications for any new listings that match your saved search.
We’re excited to add Trulia Rentals for iPhone to our roster of mobile apps. Stay tuned for more mobile innovations from Trulia coming soon. We always appreciate your feedback at iPhone_for_Rent@trulia.com.
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