Full screen ad with "Call Now" button

Over the past two years, we’ve watched a new audience of consumers emerge who are passionate about using Trulia’s top-rated mobile apps find their next home.   These buyers are deeply involved in the home search process, using their mobile phones to browse listings as they drive through neighborhoods and visit open homes.   Most interestingly, these on-the-go buyers often request the help of a real estate agent—our research has found that consumers on Trulia’s mobile apps are 60% more likely to contact an agent during their home search.*

Today, Trulia is proud to announce Trulia Mobile Ads, the first mobile advertising platform designed specifically to help real estate agents connect with these transaction-ready mobile consumers.  Trulia Mobile Ads allow agents to purchase a share of display advertising space and generate phone leads from consumers who are using Trulia’s iPhone and Android apps, as well as Trulia’s mobile website.  Top agents using these prominent mobile ad placements are already discovering that phone leads from mobile buyers are just one touch away.

In every ZIP code, agents may purchase up to five Mobile Ads spots that include a banner ad on the map page, a personalized full screen ad with lead form and the guaranteed top spot in Trulia’s mobile lead generator.  With Trulia Mobile Ads, it takes only one tap for buyers to directly call an agent from a banner or full screen ad.

Banner ad on the map search page

Trulia Mobile Ads subscriptions include:

• A Branded Banner Ad:  The banner ad includes the agent’s photo, name and phone number and appears at the top of map search page as consumers browse homes in local neighborhoods.
• Full Screen Ad:  When clicking on a banner ad, the full screen takeover ad appears, including the agent’s contact info, brokerage, a “Call Now” button and lead form
• Phone Lead Generation:  All ad templates include large buttons and links allowing consumers to call agents from Trulia Mobile Ads with just one touch.

Trulia Mobile Ads are sold on a first come, first serve basis and are currently available only to existing Trulia Local Ads and Trulia Pro customers.  Agents may reserve their Mobile Ads advertising space by calling 1-888-553-8864

*Trulia internal Omniture data

The Android Tablet Market is Heating Up

The new Trulia Android tablet app delivers all the Trulia real estate information you know and love in a cool new format. With recent Android tablet announcements from Amazon and Sony, Trulia is extending our commitment to deliver innovative, top quality mobile real estate experiences on this exciting new mobile platform. Location based property search, large-screen mapview, and more info from Trulia is optimized for your Android tablet – and when you’re ready for more details you can easily contact a real estate professional from within the app.

Additionally, we’re delivering our huge property photos onto a beautiful full-screen tablet browsing experience so you can spend all day (and night) looking at the properties you find on Trulia.

Here are a few screenshots to get you started:

To celebrate launching the first real estate Android tablet app, we’re having a limited-time Facebook contest where you could win a new Android tablet – It’s as easy as being our friend on www.facebook.com/trulia.

Rentals Get Real with a Dedicated Android App

Renter Nation, get ready to find your next great place with the brand new dedicated rentals app from Trulia. Renters comprise a significant (and rapidly growing) portion of mobile visits, especially on our current Android app. We‘re now providing a dedicated “For Rent” app that caters to renters’ specific needs. Renters have to work on much tighter timeframes than house hunters, so we’ve packed our app with features that help you quickly organize and customize your searches, and keep all your notes and photos in one place!

We’ve given you the ability to instantly save or nix properties, which will allow you to re-visit the properties you love, and flag the properties that you’re not interested in.

To make your rental search truly your own, you can add your own private notes and photos to listings and share these via email with your roommates, significant other, or trusted advisors.

Get instant alerts via email when a new property is added to Trulia – simply click the star at the bottom of any search results page to “save your search,” and you’ll never miss out on another new home again:

Stay tuned for more mobile innovations from Trulia coming soon. We always appreciate your feedback on android@trulia.com.

Today we’re announcing a new release of our Trulia Android app to give you an even better real estate experience on your Android phone.

Trulia’s Android app already gives you all the great Trulia information you love, including location-based real estate search for listings, rentals and recently sold properties, and full-screen high-resolution photos. Those features are great, but we decided that for this next release, we needed to make your Android real estate search faster, easier and even more fun! How are we going to do that, you ask?

First, we added a useful (and good-looking!) Android widget that alerts you to new properties for sale, either near your current location, or any other set location of your choice. It even works if you’re offline and temporarily without connectivity. Pretty sweet.

Since you now know you gotta have this widget, here are the simple steps to install the widget on your Android phone homescreen:

1) Install or upgrade your Trulia Android app to the newest version
2) Hold your finger down for a few seconds in an empty position on your Android phone homescreen
3) When a menu appears, select the “Widgets” or “Android Widgets” option
4) Scroll until you find the Trulia Android widget and select it to install
5) Enjoy! You’ll now receive updated Trulia listing for-sale properties at-a-glance on your Android phone’s homescreen!

On top of the release of our new widget, we’ve made the Trulia Android app faster by improving the map stability and data throughout. We’ve also added some fun design transitions to make your real estate search more enjoyable.

Be sure to checkout some of the features that you, the users, have told us are your absolute favorite, including local neighborhood information such as restaurants and schools, sharing favorite properties with family and friends, voice search, and syncing favorite properties and searches to a Trulia account.

Here’s a short video to help introduce you to the Trulia Android app:

As always, let us know what you think by dropping us a note at android@trulia.com. We welcome your feedback (lot size searchers, we hear you!) We have exciting plans for Trulia on Android, so watch for more great updates coming soon!

Steven Yarger
Trulia Mobile Product Manager