Over the past two years, we’ve watched a new audience of consumers emerge who are passionate about using Trulia’s top-rated mobile apps find their next home. These buyers are deeply involved in the home search process, using their mobile phones to browse listings as they drive through neighborhoods and visit open homes. Most interestingly, these on-the-go buyers often request the help of a real estate agent—our research has found that consumers on Trulia’s mobile apps are 60% more likely to contact an agent during their home search.*
Today, Trulia is proud to announce Trulia Mobile Ads, the first mobile advertising platform designed specifically to help real estate agents connect with these transaction-ready mobile consumers. Trulia Mobile Ads allow agents to purchase a share of display advertising space and generate phone leads from consumers who are using Trulia’s iPhone and Android apps, as well as Trulia’s mobile website. Top agents using these prominent mobile ad placements are already discovering that phone leads from mobile buyers are just one touch away.
In every ZIP code, agents may purchase up to five Mobile Ads spots that include a banner ad on the map page, a personalized full screen ad with lead form and the guaranteed top spot in Trulia’s mobile lead generator. With Trulia Mobile Ads, it takes only one tap for buyers to directly call an agent from a banner or full screen ad.
Trulia Mobile Ads subscriptions include:
- A Branded Banner Ad: The banner ad includes the agent’s photo, name and phone number and appears at the top of map search page as consumers browse homes in local neighborhoods.
- Full Screen Ad: When clicking on a banner ad, the full screen takeover ad appears, including the agent’s contact info, brokerage, a “Call Now” button and lead form
- Phone Lead Generation: All ad templates include large buttons and links allowing consumers to call agents from Trulia Mobile Ads with just one touch.
Trulia Mobile Ads are sold on a first come, first serve basis and are currently available only to existing Trulia Local Ads and Trulia Pro customers. Agents may reserve their Mobile Ads advertising space by calling 1-888-553-8864
*Trulia internal Omniture data