We’re very excited to announce a partnership with washingtonpost.com ( “WP”), one of the top newspaper Web sites in the nation (around 12 million visitors/month) and part of The Washington Post Company!
WP has an outstanding reputation for journalistic integrity and is recognized as a trusted source for local, national and world news and information. In addition, they’ve readily embraced innovative multimedia technologies and formats to provide their users with an award-winning experience (it shows – according to compete.com, their visitor traffic has grown almost 60% over the last year).
What does this mean for washingtonpost.com’s users? A great user experience for WP’s real estate audience. Trulia will be powering WP’s real estate search via our Trulia Publisher Platform, so now their users can search for homes in the DC market and millions more throughout the nation using Trulia’s innovative user interface. And of course, WP users will have the use of our cool interactive tools like local heat maps, price trend graphs, sold property stats and other new features to come.
What does this mean for our real estate industry partners? More exposure to a highly qualified audience of buyers and sellers. WP users are a highly engaged, educated, influential and affluent group, and all of our industry partners will benefit from exposure to this quality audience. Since the listings remain on Trulia’s platform, industry partners can be assured that, as always, they’ll be managed to our high standards.
What does this mean for Trulia? New opportunities to partner with additional forward-thinking media companies. We think that WP’s selection of Trulia as its real estate partner is a strong endorsement of our effective no-cost publisher solutions and a publisher’s local presence and expertise. This powerful combination drives greater audience engagement and produces more revenue opportunities for the publisher. We are proud to welcome washingtonpost.com into the family of more than 100 sites now using our platform.
In summary: We look forward to more partnerships like this where everyone wins – Publishers benefit from our free platform that they can monetize, users benefit by having access to a best-of-breed real estate experience, advertisers are able to reach a wider audience and our industry partners have their listings in front of a larger consumer base that is interested in buying or selling a home!