It’s is an exciting day for all of us at Trulia–and we think its a great day for home buyers, sellers, brokers and agents.
That’s because today we announced a strategic marketing agreement with Realogy Corporation, the largest real estate franchisor and owner and operator of residential real estate brokers in the U.S, to put more than 500,000 of their affiliate real estate listings on Trulia.com.
Translation: Consumers will now be able to easily search and find their dream home on Trulia.com from top brokerage brands including Coldwell Banker®, ERA©, CENTURY 21® and NRT Inc. (a Realogy subsidiary), and then be directed to the complete property information on their respective Web sites. Realogy brands are involved in every third residential transaction in the U.S.
For real estate professionals, Trulia is focused on boosting online home buyer traffic not only to Realogy’s network of 320,000 brokers and sales associates but also to our existing broker partners. How much? In our four-month trial with ERA last year, they reported that 15 percent of search portal traffic to ERA.com originated from Trulia. We aim to meet and exceed these expectations for all of our broker partners by delivering more robust home search tools and continued growth of our user base, now resulting in more than two million buyers sent to Trulia broker partners each month.
Realogy’s decision to work with Trulia is another positive sign that real estate franchisors and brokerages are embracing the opportunity to reach home buyers where they are searching online, offering scalable marketing solutions like Trulia.com where they receive the benefit of free traffic with no effort on the part of their franchisees or agents. See the full press release here.
Onward!
Legacy Comments
This is pretty neat stuff. Congrats! When will you go live with all these listings?
Wow, that’s a lot of listings…how many more until you get every listing on the planet? 2 or 3…
I think that is great but my question is what happens now if we post those listings for some of those agents? How will you limit duplicate listings?
This is great news, congratulations.
However, I just read that Realogy has signed the same agreement with Google. Does this mean Google is going to launch a more sophisticated real estate search engine? I guess that would be bad news for Trulia…
Hi this is Sami from Trulia.
Thank you for great comments and questions.
Hans, to your question about duplicate listings: One unique listing appears only once in Trulia’s search index. This maybe very different from some other “listing portals” or “listing search sites”. This is what serious home buyers want from listing search site.
We achieve this by applying different methods to filter and merge/dedup properties based on the listing information (not only address). Thanks to our engineering team, this works great!
And Nick, to your question, we at Trulia are very focused on building the best possible consumer real estate experience and nothing is better for innovation (for consumers and the entire industry) than several companies putting resources into the same area. You will see a lot of new releases and “firsts” from Trulia in the coming months!
Is Trulia in discussions with Prudential? And how does the dismissal from their convention change the nature of that prospective relationship?
As far as I get it – this Trulia is a map-system for house-trades? But how can it help to deal with continuing mortgage crisis?
THIS is the future of real estate! With buyers at a premium, sellers need the ability to find other sellers and TRADE their homes.
http://findtrademove.wordpress.com/
Think of it like eHarmony for home sellers.
I think it is a good thing for customers: The amount of people using computers increase daily, so it’s only natural that inevitably, even these people will stop looking @ print and start turning to online availability for increasing one’s visibility to a wide, broad new customer-base.